Iz knows technology marketing. She knows how to reach decision makers. She knows how to engineer media-partner program models that make the most of your media dollar. She knows how to create innovative pay-for-performance programs. And she knows the future of technology marketing lies beyond the traditional mix of media channels. So she’s always looking for new channels, new program models, and new ways to harness the potential of user-generated media. All of which, of course, explains why she knows so much.