advertising + marketing for innovative brands
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approach

the world is unfair

Competitors outspend you. Market perceptions can be outdated, inaccurate, and frustratingly hard to change. Buyers are elusive. And the channels, content, and devices they care about are changing constantly. Our mission is to turn the tables. To win you the attention and credit you deserve. To give you, in other words, an unfair advantage. Put simply, our promise is a more predictable return on your spend.

How? Click that arrow over there to see more.

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The PJA way is equal parts investigation, creativity, and invention. Here are the four strategies we use to get you more than your fair share.

Market to humans

Your buyer is a person who reacts to messages rationally and emotionally. Our mission is to know your buyer better, so we know what channels he cares about and what content moves him to action. GO HUMANarrow

Truth over imitation

Creative and media that imitate are only ads for your competitors. Standing out means skirting conventional wisdom, and tapping the hidden truths that actually move your buyer. View a Truth

Build brand and demand

Your buyer doesn't separate the two, so neither should your marketing. WATCH CASE arrow

Read between the hype

In-between the hype of marketing technologies and their commodification is advantage. It is our job to find this advantage and make it work for you. NUMBERS THAT MATTERarrow

advantage is easier to talk about than achieve
Market to humans
Market to humans
Truth over imitation
Truth over imitation
Build brand and demand
Build brand and demand
Read between the hype
Read between the hype
the world is unfair - PJA Advertising and Marketing
advertising + marketing for innovative brands
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Business to Buyer
Business to Buyer - PJA Advertising and Marketing
advertising + marketing for innovative brands
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Activating Voices

Leverage your audiences' voices to create an unfair advantage for your brand

In a typical buying process, B2B buyers are heavily influenced by the voices of third-party editorial and social users. And no matter what those voices are saying, there are ways to turn them into an unfair advantage for your brand.

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Download Activating Voices to Create an Unfair Advantage for You.

Activating Voices - PJA Advertising and Marketing
advertising + marketing for innovative brands
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Getting Your Brand the Value it Deserves

What does it mean to become a critical part of your industry's conversation?

How can you use your unique content to motivate hard-to-reach customers and communities? How can you create breakthrough ideas that get your brand the value it deserves and make a measurable difference?

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Download Getting Your Brand the Value it Deserves in the New Media Universe.

Getting Your Brand the Value it Deserves - PJA Advertising and Marketing
advertising + marketing for innovative brands
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Between Blue Sky and Bullet Points

The best way to get your positioning right.

B2B companies face huge struggles for awareness and consideration. This makes it imperative to craft a positioning that isn't stuck in a blue sky, 40,000-foot view or bogged down in bullet points.

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Download Between Blue Sky and Bullet Points.

Business to Buyer
Business buyers are human beings, too. We prove it here.
Business to Buyer
Activating Voices
4 ways to profit from brand chatter
Activating Voices
Getting Your Brand the Value it Deserves
How to give users what they need before they ask for it
Getting Your Brand the Value it Deserves
Between Blue Sky and Bullet Points
Is your positioning sweet spot where you think it is?
Between Blue Sky and Bullet Points