PJA is seeking a Senior Digital Strategist to help us deliver fully-integrated, highly-effective marketing programs for our B2C and B2B client base. The ideal candidate will play a key role on cross-functional teams  developing innovative, insight-driven digital marketing strategies that engage audiences and deliver on client business objectives.

Primary Responsibilities

• Lead digital strategy projects by employing your expertise to define the business opportunity and objectives,  develop integrated marketing program strategies and campaign models, collaborate on concepts and requirements for differentiating digital experiences, facilitate client and agency teams, and document operational requirements for launching and managing integrated campaigns
• Advocate for client audiences by representing user experience best practices and defining user requirements for digital and cross-channel experiences
• Support client and new business presentations with research, analysis and strategy and concept development
• Work collaboratively with other strategists, agency leadership, creative, planning, media, technology, analytics, account management and business development teams.
• Stay current on developments and trends in digital media and social media usage, identify implications for the agency and our clients, and evangelize with broader agency team

Requirements

• 7+ years relevant experience, including agency/consulting firm experience
• Strong consulting skills, including analysis, documentation, communication, facilitation and presentation
• Knowledge of requirements and best practices for a range of digital and integrated communication channels and techniques, including a significant mix  of many of the following specialties: social, mobile, CRM/database marketing, online advertising, SEM/SEO, analytics.
• Experience with marketing automation platforms and agile requirements development techniques  a plus.
• Oversight of multiple simultaneous projects

This key position will provide support to the Media Planner and team. This role is also essential to the day-to-day running of the media accounts and requires an individual that works well in a team-based, fast-paced, detail-oriented environment. While advanced media thinking is not expected, the successful Assistant Media Planner is resourceful and demonstrates the initiative to participate in advanced projects.

Responsibilities:

• Assist planners in developing media strategy and recommendations.
• Provide research for and write portions of media Point-Of-Views (POVs) and Media Plan recommendations.
• Maintain stewardship of reports including budgets, insertion orders, and campaign performance details.
• Prepare flowcharts and budgets for media plan.
• Review and verify media buys to ensure proper execution.
• Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
• Work in conjunction with team (including Finance) on billing and invoicing to maintain consistent process and assist in keeping abreast of all invoice, billing and delivery issues.
• Partner with Account, Planning, Creative and Production teams in development of campaign recommendations.

Requirements:

• Mac and/or PC proficiency and solid working knowledge of Microsoft Office (Word, Excel, PowerPoint).
• Excellent written and verbal communication skills.
• BS/BA or equivalent experience required.
• Exceptional attention to detail with the ability to meet aggressive deadlines.
• Good attitude and enthusiastic learner.
• Strong interest in advertising industry and new media.
• Relevant experience not necessary.

Digital. Broadcast. Print. Mobile. Social. PJA Advertising and Marketing's Cambridge, MA office is looking for mid-level art directors and copywriters. Inventive, curious, proactive and quick learners, the ideal candidates will be able to concept within emerging and new technologies and formats. The team is fun, funny and relentless about delivering groundbreaking creative that shakes up culture. There's a desk with your name on it and room to grow if you are, too.