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Boston Scientific
Coming off of its most successful product launch in history, Boston Scientific needed to communicate that more new products were in the pipeline and that its commitment to delivering innovation was unfaltering.
Solution
A broad-based brand awareness campaign gave Boston Scientific both a unique voice and point
of view in the marketplace, establishing the company as a leading source of innovation in
healthcare.
- Over the first eight months of the campaign, BSC awareness rose 12%, exceeding targeted goal
- Awareness in national media such as NPR increased 73%
