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EMC Corporation
EMC needed to convince the market that it was serious about serving small- and medium-sized companies in order to drive sales from its Clariion product line.
Solution
An integrated campaign including advertising, a Web-based fulfillment portal, and a channel partner-sponsored seminar campaign pushing EMC’s product line.
- Over 7,000 downloads of an EMC business-challenge white paper series in the first three months of the campaign
- Over 380 breakfast seminar attendees at partner co-sponsored events
- Clariion solutions were the lead growth segment for EMC for three consecutive quarters post-launch
