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Novell
Ready to launch the first next-generation Linux platform, Novell required a bold marketing campaign that would position it as a leader, rather than a follower, in the enterprise Linux space, and drive downloads of both its server and desktop products.
Solution
An integrated campaign including print and online advertising, direct marketing, a viral Web initiative, social media strategies, and a channel partner-sponsored campaign with a co-branded microsite.
- 325,000 product downloads
- 1.5 million product homepage views
- 26,000 product demo views
- 2,700 registrations on the viral Web page
