  |
 |
  |
MRO Software
After 30 years leading the Enterprise Asset Management category, MRO Software wanted to establish itself as a leader in a new category: Strategic Asset and Service Management.
Solution
The development of a creative platform launching “Strategic Asset and Service Management” across a broad range of brand-level communications.
- In 2005, MRO recorded its highest revenue ever and was recognized by Gartner as market-share leader in the Enterprise Asset Management category
