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SSA Global
As a relatively unknown company built on a series of acquisitions, SSA Global needed to establish awareness as the world's fourth largest enterprise software vendor and the number one ERP company for the mid-market.
Solution
A global integrated brand campaign redefining the terms and value of ERP.
- Significant increase in unaided awareness of SSA Global as a “global extended ERP company” among CIOs and COOs
- During the launch campaign, SSA Global was the most searched for ERP company on major financial Web sites
