The best business stories are not about market domination, scale, and share price. They are about the element of surprise. They happen when an entrepreneur questions basic assumptions or prevailing wisdom. These counter-intuitive moments are the stuff of ingenuity, and they lead to innovation, change, and outsized results.
The Editorial Board
Through roundtable debates, blog posts, and interviews, the members of The Unconventionals board serve as our guide in the conversation within the business community. The purpose is to get at the underlying ideas and tactics that can help even the most conventional business take more Unconventional approaches. Members include:
President and Partner of PJA & Creator of The Unconventionals
Founder of Monumental Shift & Author of Brandscaping
Chief Content Officer, MarketingProfs
Founder & CEO, b.Good Restaurants
Founder & Chief Big Ass, Big Ass Solutions