The Evolution of the Creative Brief

Advertising creative brief for an image campaign (circa 1990):

Reference Material: "Bo, you don't know Diddley!"    

Advertising creative brief for an online campaign (circa 2005):

Reference Material: "Evolution of Dance - By Judson Laipply"    

Advertising creative brief for a content marketing campaign (circa 2012):

Reference Material: "Felix Baumgartner's supersonic freefall from 128k' - Mission"    

Dave Sandstedt

Creative Director

Dave is a Creative Director at PJA Advertising + Marketing. He was last seen near Cambridge, Mass. strapping on some wings in pursuit of the next big idea.