B2B advertising

Driving awareness, consideration and leads

Unique campaigns, singular approach

On any given day you might find PJA working with a top three ERP player to build global brand awareness and differentiation, driving consideration for a healthcare technology client’s end-to-end drug development outsourcing services, or creating leads for an innovative new security solution from a market leader. Our Branding for Change approach focuses our effort and your resources on the opportunities for market change that are most likely to accelerate interest and adoption of your innovative solution. With strategy, creative, media and technology working together, we drive the outcomes that matter most for our clients.

B2B expertise

With deep experience and expertise in enterprise technology, health sciences and financial services, clients never have to educate us on the basics. Our account team, strategists and creatives will be ready to engage in the unique aspects of your brand and product stories that will help us drive differentiating strategy and compelling creative.

Let’s talk results

It's time to talk about what we can do for you.

I think PJA is bringing unique strategic and creative insights to projects and campaigns. They think out of the box and bring fresh ideas. My team and I really enjoyed working with them on the Baxalta campaign.

Natacha GassenbachBAXALTA

Creative

For each campaign, we determine the right mix of communication and in-depth experiences, including broadcast, video, digital media, experiential events, content, or social media. No matter what the elements of the campaign, we don’t believe in asking you to trade off between engaging creative ideas and solid business objectives.

Content

Current research into buyer behavior shows that content that reframes the prospect’s understanding of their business is most effective. Our campaigns focus on the types of content and experiences that are significantly more likely to drive brand consideration. We often turn conferences and trade shows into content creation platforms. And we unite your inbound content model with outbound distribution to engage people and produce leads.

Media

Our media strategies use programmatic buying to reach the right people without spreading your spend too thin. For B2B brands that means taking advantage of the brand value and expertise of influential publishers in key horizontal and vertical markets. And rather than committing your entire media budget to a fixed plan, we use rapid test-and-learn programs to optimize the effectiveness of your spend. Wherever in the world you need to engage your audience, we can help.

Analytic and data strategy

Complex campaigns generate mountains of data, so from the very beginning we plan how to align the information with your objectives. We provide ongoing campaign reporting for marketers and executives. Plans for leveraging campaign data in real-time to increase relevance across platforms. In-campaign test-and-learn and media optimizations. And sophisticated media mix, attribution and financial analyses that help deliver the best performance. We also plug into all the platforms required to deliver integrated insights: client-side DMP, ad server, web and social analytics, marketing automation, and sales automation.

Working with your team

The truth about being an agency today is that we’re never the only agency. Clients typically have a network of partners, and invest in internal marketing execution teams. So early in our engagement, we work with clients to develop strategies to align our efforts and determine who’s doing what so we’re working together effectively.

b2b

See this capability in action


The best way to understand what we do is to see it for yourself

all our work

Brand for change

Life is too short to build an ordinary brand. Get ongoing perspectives on marketing that creates your highest value opportunities.