PJA Is Proud to Be Named an Ad Age Top B2B Agency of the Year

advertising + marketing for innovative brands
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Branded Direct Response TV

Receipts. Business cards. Invoices. Contracts. It’s information overload. And Neat knows how to keep it from getting in the way. By separating what’s key from what’s clutter, Neat makes your paperwork work for you. PJA created a direct response program to help buyers visualize the benefits of the product and help move them closer to purchase.



Corning® Life Sciences wanted a way to keep their Falcon® brand labware’s quality and dependability top of mind with scientists. We came up with an idea that’d definitely be the first thing engaged buyers think of as they navigated through the buying journey — setting a real falcon loose in a lab.
What could go wrong?


No More Compromises

For years, we’ve helped Brother show consumers and small business owners that they can get all of the features they need out of a single printer — high speeds, low costs, and 11x17 printing — without having to knock down a wall to make space for it. Fully integrated campaigns, including national and direct response TV spots, display advertising, print, and POP demonstrate the true value of Brother’s printing solutions in ways that capture attention and help move engaged buyers through the consideration process.

30 Second Spot
Brother S13
Billy Blanks

Straight Talk and Make-A-Wish


Straight Talk Wireless’s Give a Minute, Help Make-A-Wish program is simple. Take a one-minute demo to learn about the brand, and they’ll donate $1 to Make-a-Wish – up to $1,000,000. That can grant a lot of wishes. Straight Talk asked us to tell the story of some of them being granted. Want to give your day a lift? Take a look.




Even with the impressive title, Chief Information Security Officers have little control over the apps that go out the door. Worse, they’re more accountable than anyone in the event of a security breach.
And despite the tornado of application projects, the rising sea of code, the gauntlet of threats and the never-ending resource limitations, they are left to fend for themselves. Until now.


Good for business

Endicia provides online shipping solutions to e-commerce companies of all sizes. They operate in a highly competitive space and were looking for a way to increase their profile. At the same time, they have aggressive acquisition goals, so generating leads was also a priority. To meet this dual challenge PJA developed a multi-phase digital campaign that incorporated in-depth media planning, content strategy, and a strong creative platform that spoke directly to the priorities of Endicia’s target audience.



Vision & Capabilities Video

Banking is becoming ubiquitous, as companies around the world integrate innovative payment solutions and financial services seamlessly into everyday experiences. And FIS, the world leader in financial technology, makes it possible. In this video, PJA helped showcase this new world of possibilities, as imagined during a day where financial services move with the moment.




Agilysys, a leading provider in Property Management Systems for the hospitality industry, tasked us with launching rGuest, their first entirely new PMS product in years. We discovered that the conference attended by all their potential clients was being held just a few miles south of Hollywood. In a crowded field of parity products, we needed to speak to buyers on both rational and emotional levels if we wanted them to build a sense of confidence in the product. So we gave them something big. Hollywood big.

Cambridge Trust Company

Consumer Brand Awareness

Certain financial transactions are easy. But then life comes up — your kids leave for college, the trip of a lifetime comes up, you plan for your retirement — and you need help, have a question, or want advice. That’s where Cambridge Trust Company comes in. With personalized service and advanced products designed to make your life easier. A series of mini stories was created to highlight this commitment and introduce people to a different kind of bank — Life’s Bank.

Empty Nest Video
TV Trip


New Product Pre-Launch

Preparative chromatography. Ever hear of it? You're not alone. It's a complex, but essential part of the scientific research process. So how do you introduce a new product (that does not yet exist) to an extremely targeted audience in a category that is dominated by a behemoth? You empower scientists to demand something better. And prove to them that you're it.

Iron Mountain

Think inside the box

Companies everywhere are looking for ways to improve efficiencies and cut costs. One of the easiest places to start is often the most quickly overlooked: the way paper documents are managed and stored. PJA helped Iron Mountain engage financial leaders in mid-sized businesses, offering them an untapped opportunity to save money.

Inactive File
Duplicated File
Buried File
Case Study


Lead Generation Campaign

The opportunities for marketing with rich media are huge. But many marketers simply aren't aware of what they're capable of doing with video, interactivity and analytics. Using Limelight Networks own best practices and capabilities to showcase the possibilities for in-banner engagement, PJA created an integrated lead-generation program that was truly engaging.

Case Study


Brand Re-launch

Look around. If you see something that uses electricity, chances are TE Connectivity's technology or thinking is inside making it work. PJA helped rebrand this $14B company and rally its global workforce around a new name, a new vision for engaging customers, and a new way of thinking about themselves.

Case Study

Trend Micro

Consumer Brand Awareness Campaign

No one really thinks about their internet security-until they realize they've been hit by malware. Or worse. Following the successful consumer launch of Trend Micro Titanium, PJA continued to raise awareness of just how fast, powerful, and seamless internet security can be with a highly emotional appeal to consumers, on a level that just about everyone can understand.

Rich Media
Case Study
PJA Work Video
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Neat Branded Direct Response TV
Distinctive branding combines with hard-hitting demos in this direct response TV spot.
Neat: Get to what matters
Corning Falcon
Every lab needs the quality of Corning Life Sciences Falcon labware. But maybe not a real falcon.
Corning & Falcon
Brother No More Compromises
PJA and Brother team with Tae Bo Founder Billy Blanks for a kickin’ new spot.
Brother: No more compromises
Straight Talk and Make-A-Wish Make-A-Wish
Nothing beats putting smiles on the faces of children with life-threatening conditions. But getting it on video is close.
Straight Talk: Give a Minute, Help Make-A-Wish
Veracode Monster
Meet the monster that is the most powerful application software on Earth.
Veracode: Monster in Your Corner
Endicia Good for business
Building awareness and driving leads for an innovative provider of online shipping solutions.
Endicia: Good for Business
FIS Vision & Capabilities Video
Showcasing the future of banking, all in a day's work.
FIS: Financial services in motion
Agilysys Campaign
A trade-show product launch of a property management system with all the fanfare of a Hollywood premiere.
Agilysys: rGuest World Premiere
Cambridge Trust Company Consumer Brand Awareness
Introducing people to a different kind of bank — one dedicated to personalized service.
Cambridge Trust Company: Life's bank
Bio-Rad New Product Pre-Launch
Multi-channel campaign designed to build awareness of a new product and generate qualified leads.
Bio-Rad: Vote yes
Iron Mountain Think inside the box

Turning document management into an untapped source of savings and efficiency.

Iron Mountain: Think inside the box
Limelight Lead Generation Campaign

Helping to make rich media advertising deliver real, measurable results.

Limelight: Stop faking It
TE Brand Re-launch

Worldwide campaign to rebrand
Tyco Electronics as TE Connectivity.

TE Connectivity: We're In It
Trend Micro Consumer Brand Awareness Campaign
Shaking consumers out of their complacency for typical Internet security.
Trend Micro: "The Nooo! Face"
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