Branded Direct Response TV
Receipts. Business cards. Invoices. Contracts. It’s information overload. And Neat knows how to keep it from getting in the way. By separating what’s key from what’s clutter, Neat makes your paperwork work for you. PJA created a direct response program to help buyers visualize the benefits of the product and help move them closer to purchase.
Corning® Life Sciences wanted a way to keep their Falcon® brand labware’s quality and dependability top of mind with scientists. We came up with an idea that’d definitely be the first thing engaged buyers think of as they navigated through the buying journey — setting a real falcon loose in a lab.
What could go wrong?
No More Compromises
For years, we’ve helped Brother show consumers and small business owners that they can get all of the features they need out of a single printer — high speeds, low costs, and 11x17 printing — without having to knock down a wall to make space for it. Fully integrated campaigns, including national and direct response TV spots, display advertising, print, and POP demonstrate the true value of Brother’s printing solutions in ways that capture attention and help move engaged buyers through the consideration process.
Straight Talk and Make-A-Wish
Straight Talk Wireless’s Give a Minute, Help Make-A-Wish program is simple. Take a one-minute demo to learn about the brand, and they’ll donate $1 to Make-a-Wish – up to $1,000,000. That can grant a lot of wishes. Straight Talk asked us to tell the story of some of them being granted. Want to give your day a lift? Take a look.
Even with the impressive title, Chief Information Security Officers have little control over the apps that go out the door. Worse, they’re more accountable than anyone in the event of a security breach.
And despite the tornado of application projects, the rising sea of code, the gauntlet of threats and the never-ending resource limitations, they are left to fend for themselves. Until now.
Good for business
Endicia provides online shipping solutions to e-commerce companies of all sizes. They operate in a highly competitive space and were looking for a way to increase their profile. At the same time, they have aggressive acquisition goals, so generating leads was also a priority. To meet this dual challenge PJA developed a multi-phase digital campaign that incorporated in-depth media planning, content strategy, and a strong creative platform that spoke directly to the priorities of Endicia’s target audience.
Vision & Capabilities Video
Banking is becoming ubiquitous, as companies around the world integrate innovative payment solutions and financial services seamlessly into everyday experiences. And FIS, the world leader in financial technology, makes it possible. In this video, PJA helped showcase this new world of possibilities, as imagined during a day where financial services move with the moment.
Agilysys, a leading provider in Property Management Systems for the hospitality industry, tasked us with launching rGuest, their first entirely new PMS product in years. We discovered that the conference attended by all their potential clients was being held just a few miles south of Hollywood. In a crowded field of parity products, we needed to speak to buyers on both rational and emotional levels if we wanted them to build a sense of confidence in the product. So we gave them something big. Hollywood big.
Cambridge Trust Company
Consumer Brand Awareness
Certain financial transactions are easy. But then life comes up — your kids leave for college, the trip of a lifetime comes up, you plan for your retirement — and you need help, have a question, or want advice. That’s where Cambridge Trust Company comes in. With personalized service and advanced products designed to make your life easier. A series of mini stories was created to highlight this commitment and introduce people to a different kind of bank — Life’s Bank.
New Product Pre-Launch
Preparative chromatography. Ever hear of it? You're not alone. It's a complex, but essential part of the scientific research process. So how do you introduce a new product (that does not yet exist) to an extremely targeted audience in a category that is dominated by a behemoth? You empower scientists to demand something better. And prove to them that you're it.
Think inside the box
Companies everywhere are looking for ways to improve efficiencies and cut costs. One of the easiest places to start is often the most quickly overlooked: the way paper documents are managed and stored. PJA helped Iron Mountain engage financial leaders in mid-sized businesses, offering them an untapped opportunity to save money.
Lead Generation Campaign
The opportunities for marketing with rich media are huge. But many marketers simply aren't aware of what they're capable of doing with video, interactivity and analytics. Using Limelight Networks own best practices and capabilities to showcase the possibilities for in-banner engagement, PJA created an integrated lead-generation program that was truly engaging.
Look around. If you see something that uses electricity, chances are TE Connectivity's technology or thinking is inside making it work. PJA helped rebrand this $14B company and rally its global workforce around a new name, a new vision for engaging customers, and a new way of thinking about themselves.
Consumer Brand Awareness Campaign
No one really thinks about their internet security-until they realize they've been hit by malware. Or worse. Following the successful consumer launch of Trend Micro Titanium, PJA continued to raise awareness of just how fast, powerful, and seamless internet security can be with a highly emotional appeal to consumers, on a level that just about everyone can understand.
Turning document management into an untapped source of savings and efficiency.
Helping to make rich media advertising deliver real, measurable results.
Worldwide campaign to rebrand
Tyco Electronics as TE Connectivity.