Greg Straface

SVP, Business Development | Lacrosse Coach, XC Skier, Midnight Snacker

Greg Straface

For 14 years (and counting) I’ve been in charge of Business Development at PJA. A member of PJA’s management team, I’ve led the agency's efforts to identify and secure strategic partnerships, while expanding PJA's footprint from BtoB to BtoC. I’m an occasional contributor to AdAge and Mirren’s New Business Conference, and I’ve leveraged my bi-coastal agency experience with Ogilvy & Mather, Publicis, and Doremus to help provide insights on how to expand pipeline leads and grow agency revenue. Most recently I’ve led the identification and selection of a lead nurturing software to take both PJA and our marketing programs to the next level.

My weekends are full while my wife Megan and I watch our daughters Graham and Meredith play lacrosse and field hockey. And I still have aspirations to learn how to fly fish and become a lacrosse referee.