Mary McCarthy

Marketing and Media Strategist| Aquaphile, Family Ringmaster, Fan of the Pivot Table

Mary McCarthy

Helping clients grow revenue through research, marketing strategy, media planning, buying, and ROI measurement is what I love to do.  From the weeds up, I’ve learned traditional and emerging channels and, more importantly, how they must work together. This deep knowledge of media, combined with my passion for research and data, allows me to maximize return on media investment to help achieve your overall marketing goals.

The MMC Media and PJA relationship is unique in that it more closely resembles a full service agency model rather than two separate business units. Collaboration at every stage fuels tightly integrated strategy, creative and media campaigns which cohesively ladder up to our clients' goal and objectives. 

Prior to founding MMC Media, I was Chief Media Office at Blitz Media and SVP/Group Media Director at Havas-MPG.  When not working, I am happiest when surrounded by family and friends on the shores of Cape Cod.