Demand Generation Campaign Director
PJA advertising and marketing is a rapidly growing integrated communications agency, a 2021 Chief Marketing Officer ‘CM200 Top Brand Activation + Engagement Agency’ and Medical, Marketing + Media 2021 Agency 100 'Agency to Watch' is seeking a Demand Generation Campaign Director to help manage our growing list of health science, technology, and financial clients in our Cambridge office.
Drive integrated agency/client teams with your strategic and operational planning and management for demand campaigns for B2B life sciences/pharma, technology, and insurance clients. Integrate with agency strategy, account, creative, media and analytic teams, as well as our clients’ internal campaign teams and platforms. Help us grow this area of our business. Bring 7+ years marketing experience, with 3+ years of experience planning and executing B2B demand campaigns.
- Collaborate with agency teams and clients to conduct discovery and define campaign objectives and opportunities within broader marketing objectives
- Build productive working relationships with client-side campaign owners and demand team specialists as needed, including website, martech, content, analytics, sales enablement, etc.
- Develop plans for demand gen and account-targeted/ABM campaigns, including objectives, content strategy, contact plans, and projecting and measuring outcomes
- Collaborate with agency media team to integrate account-based media
- Collaborate with client’s marketing and sales teams on campaign planning and execution
- Define tactical requirements for execution, contributing best practices for creative and user experience for campaign elements developed by agency and clients
- Collaborate with analytics team on plan and specifications for measuring campaign activity and outcomes, and developing the measurement story from results
- Nice to have: Guide development of materials for sales deployment in ABM campaigns, and training client sales teams in ABM sales execution.
You have experience
- Structuring multi-step demand marketing campaign strategy, including creative, content, personalization, multi-touch engagement and nurture strategies
- Defining strategy and requirements for campaigns, including best practices for individual campaign elements: advertising, search, email, landing pages, etc.
- Integrating demand campaigns with brand messaging
- Working familiarity with our client’s demand marketing technologies: Marketo, Eloqua, Pardot, Salesforce
- Shaping demand campaign measurement strategies and reporting
- Delivering client and business development presentations
You should have experience
- At an agency that develops and manages modern integrated B2B demand campaigns
- And/or have experiences as an in-house demand generation specialist in a B2B company
Salary Commensurate with Experience