Join PJA’s President, Mike O’Toole for the Financial Services Engagement Forum. Learn about best practices for driving customer and member engagement, how to differentiate your financial institution in a competitive marketplace, and how to defend against disruption by creating a winning innovation strategy.
Wednesday, November 13th
1:00PM - 3:45PM: 2019 Financial Services Engagement Forum
4:00PM – 6:00PM: FinServ Networking & Happy Hour (separate location)
DCU FinTech Innovation Center
695 Atlantic Avenue, 9th Floor
Boston, MA 02111
PJA’s President, Mike O’Toole, speaking topic:
‘BEYOND THE SEA OF SAMENESS’
Companies are risk averse by nature, the regulatory burden is high, and products and services sound the same. But brand matters most when the stakes are high. And for buyers who are making some of life’s biggest decisions, or companies trying to stand out in disrupted markets—when have the stakes ever been higher? Mike O’Toole will share three ways to make your brand an active driver of growth for you, and a source of problem-solving for your buyer.