What many companies call thought leadership is either high-level research, or a thinly veiled sales pitch from management. No surprise that 60% of B2B buyers rate vendor content negatively.
We help our clients use the voices of external experts to create highly effective thought leadership. Download our new eBook to learn seven principles for engaging experts outside your company. For example:
- Attracting experts with an inspiring idea about industry change
- Shortening the path from expert POV to published post
- Building your own expert flywheel
There’s no registration form to fill out (see, we have learned something about thought leadership). Just click below.
Download “7 Principles for Building Expert Voices Into Your Thought Leadership” now
Hugh Kennedy
Partner, EVP Planning, Healthcare Practice Lead
I’m in charge of Planning — the art and science of uncovering transformative insights that can make or break a brand. As a Partner in the agency, I head up major brand and thought leadership initiatives. For example, recently I’ve helped to pioneer marketing communities like The Enterprisers Project for Red Hat.
I’m also in charge of our healthcare practice, and maintain a 45-person global panel of life scientists from pharma, biotech, and academia, which proves invaluable in vetting strategy and creative for our life science clients.
When I joined PJA in 1992, we were less than a dozen people. I’ve stayed because I love the kind of people we hire, and I love the fact that my clients in technology and life sciences are often working at the edge of what is possible.
In my spare time I’ve published two novels with Doubleday, adopted two children, and run a monthly fiction reading group at the Boston Athenaeum. I also like to squeeze in a few triathlons every summer.
MORE ABOUT HUGH
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