Blog | Matt Magee 05.29.14

Yeah, It's Content. But Is It Marketing? Tough Love for Your Content Marketing Strategy

If your content isn’t promoting your brand, what is it doing?

hb_yeahitscontent.jpg

The world is full of content. Some is boring. Some is awesome. But the most successful is memorable and keeps people emotionally engaged. Rather than making things just to make them, create content that focuses on building business value and that uses the buyer journey as a central framework. Who knows? Maybe you’ll even make some money out of it.

In this presentation, Matt Magee, VP Digital Strategy at PJA Advertising + Marketing, introduces you to the dos and don’ts of content marketing strategy and how to avoid Content Marketer’s Remorse. It’s quick, informative, but most of all, it’s content you won’t forget.