Creative Expression | Agency PJA

Mining your brand’s unique position, we’ll uncover a big, animating idea to create experiences and messages your audience can’t help but engage with.

Creative Spotlight: Parexel
Parexel, a top three global clinical research organization, wanted to communicate its ability to help the pharmaceutical industry navigate complexity, mitigate risks, and bring new medicines to market faster.

PJA created Everything Humanly Possible, a global creative thought leadership campaign, to demonstrate how Parexel is all-in, going above and beyond to make every phase of clinical development more inclusive, accessible, and efficient.

A variety of tactics drive to a rich web experience where key accounts can engage Parexel experts for actionable insights on topics they care about deeply. The integrated approach exceeded all client goals in every area including targeted impressions, time-on-site visits, and key biopharma contacts generated.

Like what you see?

Take a spin through our work section.

See all work

Have questions? We have answers.

PJA works across brand campaigns, content programs, thought leadership, experiential, video & broadcast, digital-first activations, and full-funnel demand generation campaigns. Our work integrates creative + strategy + media + activation to tell cohesive stories.

PJA specializes in innovation-driven verticals such as life sciences / biotech / healthcare, enterprise technology, fintech, cybersecurity, and also works in overlapping domains. We like to lean where complexity, regulation, and high stakes demand a more nuanced brand voice.

Yes — one of our strengths is blending brand + demand. Our service offerings include full-funnel campaign strategy, content + media + nurture, brand campaigns, and activation. We don’t see brand and performance as separate silos, but as mutual levers in complex B2B settings.

PJA works with mid-market and enterprise clients in regulated, technical, or innovation-led fields. Some notable clients include Takeda, NETSCOUT, Bluebird Bio, Quest Diagnostics, Middlesex Savings Bank, BCBS Rhode Island, Bangor Savings Bank, Acadia, Red Hat and more.

Ready to find that truth that sets your brand apart?

Let’s talk about it. Reach out to Aaron DaSilva, EVP, Executive Creative Director at [email protected]

Let us help your innovation-driven brand get the credit it deserves.

Contact Greg Straface at [email protected]

Boston

12 Arrow Street
Cambridge, MA 02138
Office: 617.492.5899
New Business: 781.330.9133

An idea makes an impression.Expose a truth and you’ll hit a nerve.

Mining your brand’s unique position, we’ll uncover a big, animating idea to create experiences and messages your audience can’t help but engage with.

Like what you see?

Have questions? We have answers.

1. What kinds of creative campaigns does PJA produce?

2. Which industries are PJA’s campaigns most aligned with?

3. What is the process PJA follows when designing a creative campaign?

4. How does PJA differentiate itself from other B2B creative agencies?

5. What are examples of PJA’s notable campaign work?

6. Can PJA handle both brand-level and performance-driven (demand-gen) creative?

7. Who are PJA’s clients and scale of clients?

Ready to find that truth that sets your brand apart?

Let us help your innovation-driven brand get the credit it deserves.

An idea makes an impression.
Expose a truth and you’ll hit a nerve.