Web Optimization Services

AI Search is changing how buyers discover brands.

PJA helps organizations improve visibility across Google, ChatGPT, Gemini, Perplexity and other answer engines through continuous SEO, AEO, UX and CRO optimization.

As traditional search traffic fragments across AI-powered experiences, brands need more than rankings. We optimize the technical foundation, content structure, and brand signals that influence both search engines and large language models.

AI visibility is created by the interaction of technical SEO, answer engine optimization, user experience, and conversion performance. Improvements in one area strengthen the others, creating a continuous optimization cycle that increases discoverability, engagement, and business outcomes.

What do PJA SEO/AEO/GEO services include?

We identify how AI systems interpret, retrieve, and cite your brand and optimize for greater visibility across Google, ChatGPT, Gemini, Perplexity and future answer engines.

PJA SEO/AEO services

Technical SEO & AI Search Readiness Assessments
Entity & Brand Presence Audits
Knowledge Graph Optimization
LLM Citation & Query Analysis/Opportunity Mapping
Keyword Research, Analysis and Strategy
AI-Ready Content Optimization
Structured Data Expansion
Technical SEO & Core Web Vitals
AI Visibility Monitoring
Brand Citation Monitoring
Organic Search Performance
Competitive Monitoring

How does PJA UXO (User Experience Optimization) improve engagement?

Deep analysis of user interactions with navigation, key pages, and content performance to drive recommendations for improved user experience, drawing more visitors to top performing content and increasing site engagement.

PJA User Experience Optimization (UXO) services

Content/page engagement analysis
Navigation behavioral analysis
Path analysis and journey optimization
Design prototype testing
ADA compliance assessment and updates

91% increase in users
reaching the key
conversion point for a national building and construction supplier

How does PJA CRO (Conversion Rate Optimization) work?

Deep analysis of user behavior, conversion drivers and key pages informs recommendations to optimize CTAs, content and page layouts to reduce friction and increase conversion rates.

PJA Conversion Rate Optimization (CRO) services

Data analytics
Tagging optimization
Heat/click map analysis
CTA optimization
Form optimization
A/B and multivariate testing

73% higher
conversion rate for a leading academic medical center

Already up and running?

Our ongoing website maintenance services keep your website up-to-date and reliable, delivering the peace of mind and ROI you need it to.

Have questions? We have answers.

Traditional SEO focuses on rankings in search engines. AI Search Optimization focuses on improving how brands are retrieved, summarized, and cited within platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

We monitor visibility across major answer engines, evaluate AI Search Readiness signals, and track branded and non-branded query performance.

Strong content quality, authoritative sources, structured data, entity consistency, and clear answer-focused content formatting all increase citation likelihood.

PJA Web optimization services are a full suite of strategies—SEO/AEO, UXO, CRO, and maintenance—designed to boost visibility, enhance user experience, and improve conversions across your digital presence.

PJA AEO/GEO/AI Web optimization services include keyword research, content strategy for Answer Engines, and technical optimization to ensure your brand ranks in AI-driven search experiences.

PJA Web optimization services combines SEO, AEO, UX, and CRO expertise with ongoing maintenance, ensuring your site responds to user intent, meets technical standards, and supports your brand’s growth.

PJA SEO Web optimization services cover keyword and topic research, content gap analysis, technical optimization, competitive benchmarking, and ongoing performance tracking.

PJA’s CRO services use analytics, heat maps, A/B testing, and form optimization to reduce friction, improve CTAs, and increase lead conversions.

PJA UXO Web optimization services analyze navigation, page engagement, and user journeys to improve site usability, ADA compliance, and content performance.

PJA Web optimization services use detailed analytics, performance tracking, and testing to measure improvements in traffic, engagement, and conversions.

Yes—our Website maintenance team handles CMS updates, security patches, performance monitoring, and content publishing to keep your site reliable.

PJA Web optimization services provide integrated, continuous improvements so your brand stays visible in search engines, AI results, and delivers better conversions over time

Want to get more out of your digital presence?

Ask Dave Cannon, SVP Digital Service how we can help optimize your brand’s most visible asset at dcannon@agencypja.com

Let us help your innovation-driven brand get the credit it deserves.

Contact Greg Straface at gstraface@agencypja.com

Boston

12 Arrow Street
Cambridge, MA 02138
Office: 617.492.5899
New Business: 781.330.9133

More than web optimization﻿—it’s brand optimization

AI Search is changing how buyers discover brands.

What do PJA SEO/AEO/GEO services include?

How does PJA UXO (User Experience Optimization) improve engagement?

How does PJA CRO (Conversion Rate Optimization) work?

Already up and running?

Have questions? We have answers.

1. How does AI Search Optimization differ from SEO?

2. How do you measure AI visibility?

3. What makes a brand more likely to be cited by AI?

4. What are PJA Web optimization services?

5. How doe PJA optimize my site for AI search results?

6. What makes PJA a top website optimization agency?

7. What is included in PJA SEO services?

8. How do Website conversion rate optimization services work at PJA?

9. How can UX optimization improve my website?

10. How does PJA track success in web optimization?

11. Does PJA provide Website maintenance services?

12. Why choose PJA for ongoing optimization?

Want to get more out of your digital presence?

Let us help your innovation-driven brand get the credit it deserves.

More than web optimization—
it’s brand optimization