Web Optimization Services

As teams struggle to improve site engagement and conversion, AI and zero-click search results have emerged to divert traffic from your landing pages. Ongoing change threatens your marketing outcomes – and your brand impact.

Ongoing change threatens your marketing outcomes—and your brand impact.

It takes an ongoing, integrated Web optimization strategy to win. PJA’s cross-functional OaaS (Optimization as a Service) ensures that your brand stays visible in search engines and AI results, and your site responds to user intent and delivers on your conversion goals.

Adopting a continuous optimization approach, we treat each element as a critical factor in the success of the others, creating an integrated performance ecosystem. This continuous digital evolution increases visibility, engagement, and conversions, delivering the value your site was designed for.

What do PJA SEO/AEO (aka GEO) services include?

Deep keyword research and content analysis of search engine performance and competitive benchmarking help us identify recommended actions to grow natural/AEO SERP visibility.

PJA SEO/AEO services

High-intent keyword/topic research
Content gap analysis
Answer Engine brand visibility analysis
SEO strategy
Answer Engine (AI) search content strategy
Competitive research/ benchmarking
Technical optimization (speed, structure)
On-page content optimization, interlinking
Ongoing position and performance tracking

How does PJA UXO (User Experience Optimization) improve engagement?

Deep analysis of user interactions with navigation, key pages, and content performance to drive recommendations for improved user experience, drawing more visitors to top performing content and increasing site engagement.

PJA User Experience Optimization (UXO) services

Content/page engagement analysis
Navigation behavioral analysis
Path analysis and journey optimization
Design prototype testing
ADA compliance assessment and updates

91% increase in users
reaching the key
conversion point for a national building and construction supplier

How does PJA CRO (Conversion Rate Optimization) work?

Deep analysis of user behavior, conversion drivers and key pages informs recommendations to optimize CTAs, content and page layouts to reduce friction and increase conversion rates.

PJA Conversion Rate Optimization (CRO) services

Data analytics
Tagging optimization
Heat/click map analysis
CTA optimization
Form optimization
A/B and multivariate testing

73% higher
conversion rate for a leading academic medical center

Already up and running?

Our ongoing website maintenance services keep your website up-to-date and reliable, delivering the peace of mind and ROI you need it to.

Have questions? We have answers.

PJA Web optimization services are a full suite of strategies—SEO/AEO, UXO, CRO, and maintenance—designed to boost visibility, enhance user experience, and improve conversions across your digital presence.

PJA AEO/GEO/AI Web optimization services include keyword research, content strategy for Answer Engines, and technical optimization to ensure your brand ranks in AI-driven search experiences.

PJA Web optimization services combines SEO, AEO, UX, and CRO expertise with ongoing maintenance, ensuring your site responds to user intent, meets technical standards, and supports your brand’s growth.

PJA SEO Web optimization services cover keyword and topic research, content gap analysis, technical optimization, competitive benchmarking, and ongoing performance tracking.

PJA’s CRO services use analytics, heat maps, A/B testing, and form optimization to reduce friction, improve CTAs, and increase lead conversions.

PJA UXO Web optimization services analyze navigation, page engagement, and user journeys to improve site usability, ADA compliance, and content performance.

PJA Web optimization services use detailed analytics, performance tracking, and testing to measure improvements in traffic, engagement, and conversions.

Yes—our Website maintenance team handles CMS updates, security patches, performance monitoring, and content publishing to keep your site reliable.

PJA Web optimization services provide integrated, continuous improvements so your brand stays visible in search engines, AI results, and delivers better conversions over time

Want to get more out of your digital presence?

Ask Dave Cannon, SVP Digital Service how we can help optimize your brand’s most visible asset at [email protected]

Let us help your innovation-driven brand get the credit it deserves.

Contact Greg Straface at [email protected]

Boston

12 Arrow Street
Cambridge, MA 02138
Office: 617.492.5899
New Business: 781.330.9133

More than web optimization﻿—it’s brand optimization

What do PJA SEO/AEO (aka GEO) services include?

How does PJA UXO (User Experience Optimization) improve engagement?

How does PJA CRO (Conversion Rate Optimization) work?

Already up and running?

Have questions? We have answers.

1. What are PJA Web optimization services?

2. How doe PJA optimize my site for AI search results?

3. What makes PJA a top website optimization agency?

4. What is included in PJA SEO services?

5. How do Website conversion rate optimization services work at PJA?

6. How can UX optimization improve my website?

7. How can UX optimization improve my website?

8. How does PJA track success in web optimization?

9. Does PJA provide Website maintenance services?

10. Why choose PJA for ongoing optimization?

Want to get more out of your digital presence?

Let us help your innovation-driven brand get the credit it deserves.

More than web optimization—
it’s brand optimization