PELOTON
Peloton: Reinventing a category with the “crazies”
Using real life examples of entrepreneurs and executives that reinvented their marketplace, The Unconventionals: How Rebel Companies are Changing Markets, Hearts, and Minds—And How You Can Too is to guide to reinventing your brand so you can break through the conventional approach to business, disrupt your category, and create loyal customers.
Co-author Mike O’Toole explains
Every chapter in The Unconventionals is written to help brands break out of traditional market gapswith targeted questions that are surprisingly harder to answer than you might think.
Why do your customers choose you? / What are you taking on? / What do you stand for?
Peloton: Reinventing a category with the “crazies”
Who in the world are we? Ancestry and the DNA moment
Who in the world are we? Ancestry and the DNA moment