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I think PJA is bringing unique strategic and creative insights to projects and campaigns. They think out of the box and bring fresh ideas. My team and I really enjoyed working with them on the Baxalta campaign.Natacha GassenbachBAXALTA
Creative
For each campaign, we determine the right mix of communication and in-depth experiences, including broadcast, video, digital media, experiential events, content, or social media. No matter what the elements of the campaign, we don’t believe in asking you to trade off between engaging creative ideas and solid business objectives.
Content
Current research into buyer behavior shows that content that reframes the prospect’s understanding of their business is most effective. Our B2B marketing campaigns focus on the types of content and experiences that are significantly more likely to drive brand consideration. We often turn conferences and trade shows into content creation platforms. And we unite your inbound content model with outbound distribution to engage people and produce leads.
Media
Our media strategies use programmatic buying to reach the right people without spreading your spend too thin. For B2B brands that means taking advantage of the brand value and expertise of influential publishers in key horizontal and vertical markets. And rather than committing your entire media budget to a fixed plan, we use rapid test-and-learn programs to optimize the effectiveness of your spend. Wherever in the world you need to engage your audience, we can help.
Analytic and data strategy
Complex campaigns generate mountains of data, so as a digital strategy agency, we plan how to align the information with your objectives from the very beginning. We provide ongoing campaign reporting for marketers and executives. Plans for leveraging campaign data in real-time to increase relevance across platforms. In-campaign test-and-learn and media optimizations. And sophisticated media mix, attribution and financial analyses that help deliver the best performance. We also plug into all the platforms required to deliver integrated insights: client-side DMP, ad server, web and social analytics, marketing automation, and sales automation.
Working with your team
The truth about being an agency today is that we’re never the only agency. Clients typically have a network of partners, and invest in internal marketing execution teams. So early in our engagement, we work with clients to develop strategies to align our efforts and determine who’s doing what so we’re working together effectively.
