PJA develops digitally-driven B2C advertising campaigns that reach and engage your highest-value consumers. Our experience driving considered purchases in B2B and B2B2C markets informs our understanding of considered consumer buying – and we regularly apply these insights to consumer categories like software, mobile phones and banking.
Insight into how consumers buy
We’ve developed an in-depth understanding of the engaged buyer – a consumer who has something valuable at stake and wants to know they’re making the best buying decision. Our B2C marketing approach brings deep insights from consumer research together with real-time digital data, so campaigns are tuned to actual buying behavior on the fly.
Unique campaigns, a singular approach
While every campaign is different, we base all work on our Branding for Change brand strategy model, which clarifies the kind of consumer engagement that accelerates interest and adoption of your product or solution.
All the technology and all the strategy won’t help without arresting creative. That’s because at its heart, marketing still depends on great stories that tap into emotions to create unexpected, delightful experiences. We work hard to identify the hidden truths that spark these moments and use all the media available – broadcast, digital video, display advertising, mobile advertising, cross-channel content, real-world branded experiences and social engagement as our canvas for well-told brand stories that effectively engage your buyers.
Let’s talk results
It's time to talk about what we can do for you.