PJA brings the same creativity and strategic thinking we’ve honed working on national B2B and B2C marketing to the discipline of employee engagement. You can expect big creative ideas. Experiences that engage versus tell. A methodology for creating change that elevates your culture, your brand, and your employees. And the pursuit of stories that reinforce a shared community and culture where people feel valued and can participate with a clear sense of purpose they can believe in and get behind.
To get there, we use a wide range of creative tactics and advanced technologies – crowd-sourcing employee voices, encouraging social sharing, and creating both physical and virtual ways to interact with the brand. We leverage these to strategically craft and implement a three-phase campaign that will drive real, measurable results every step of the engagement journey.
When Baxalta spun off from Baxter Pharmaceutical, PJA created the Inspired By You global campaign to help communication a new culture focused on inclusion and collaboration. Giant interactive installations, user-generated content, including SMS-based polls and quizzes, combined with and impossible-to-ignore location-based messaging resulted in dramatic engagement rates—a 75% completion of poll response rates and 97% quiz completion. Check out the full case study here.
We launched a division-wide quality initiative for Novartis Vaccines & Diagnostics. The Excellence Adds Up program used interactive photo kiosks to show employees how many lives they had touched in their time at the company. A microsite supported the experience and educated them in the importance of operational excellence.
To help TE Connectivity employees feel great about the company’s new name, PJA created the We’re In It campaign. A global competition invited employees to insert themselves into the new brand campaign using photography, a mobile barcode reader and environmental signage. Post-campaign, more than 80% of employees had favorable opinions of the new name, a 4x improvement over pre-campaign results.