Employee Engagement

Brand Advocacy Starts at Home

Your brand’s best advocates already work for you

A good brand campaign will engage and mobilize employees as one of its key missions. When identifying change agents and people with passion for your brand, we put employees at the top of the list. They’re the first and most important audience during the launch, or refresh, of any brand.

Program strategy that delivers participation and results

Do you want to educate employees about a new corporate brand or strategy? Drive understanding and alignment after acquisitions? Inspire your workforce by connecting them more closely to your mission? These are the key questions we use to define goals and develop program recommendations.

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They think out of the box and provide strategic advice. They always try to go the extra mile. I have a lot of faith and confidence in what they can do and the quality of the work we’ve done together.


Engagement is a two-way street

We believe you should bring as much creativity, passion and emotion to the way you engage employees as you do when communicating with customers and prospects.

Employees will get involved if you ask them. We use a wide range of creative strategies and advanced technologies crowd-sourcing employee voices, encouraging social sharing, and creating both physical and virtual ways to interact with the brand.

When Baxalta spun off from Baxter Pharmaceutical with a new culture focused on patients and collaboration, PJA created the Inspired By You global campaign featuring interactive installations, an intranet that centralized training materials and user-generated content, an SMS-based quiz, and posters for common areas. 75% of poll visitors submitted a response, and 97% of quiz takers completed the entire experience.

We launched a division-wide quality initiative for Novartis Vaccines & Diagnostics. The Excellence Adds Up program used interactive photo kiosks to show employees how many lives they had touched in their time at the company, and a microsite to support the experience and educate them in the importance of operational excellence.

For the TE Connectivity We’re In It campaign, we used video and photography stations around the world to engage factory employees in the new brand. Post-campaign, more than 80% of employees had favorable opinions of the new TE, a 4x improvement over pre-campaign results.

See this capability in action

The best way to understand what we do is to see it for yourself

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