Bangor Savings Bank

Expert banking plus a little New England common sense.

What We Did

You don’t want to hear complicated financial strategies or fancy investment talk. You just want to know that you and your family have people you can count on to help secure your future. Bangor Savings Bank and Bangor Wealth Management demystify the industry’s unnecessary complexity with local New England common sense - the kind of good conversation you’ll want to have again and again.

Our integrated campaign, Good advice, plain and simple, helps demystify wealth management by inviting you to be yourself with the bank. Because they’ll listen to your values, your worries, and your dreams. And when the pandemic hit, we created our second campaign, Kindness is spreading, so the bank could celebrate people for being their amazing selves – and showing us that even in uncertain times, staying kind is always good advice.