bluebird bio isn’t like other biotechs. They aren’t following the typical pharma playbook of long-term prescriptions. Instead, they’re working to make our bodies cure themselves with a single treatment by recoding the faults in our genes – and the entire healthcare system. By approaching everything as an opportunity for change, anything is up for reimagining. Whether it’s science, insurance, or even the parts of our body that let us down, bluebird bio wants to give us to have the chance to write better endings to our stories.
PJA helped bluebird bio recode biotech marketing by creating a new look, feel and voice that’s as unexpected as they are.