HomeGrown Cotton is the world's only 100% verified American upland cotton. Unlike cotton products making unsubstantiated claims about being grown or made in America, HomeGrown uses patented technology to trace its cotton through the entire supply chain from farm to store, so you can guarantee your customers are getting durable, quality products made from 100% American-grown cotton.
To introduce HomeGrown to the US market, we designed the new brand from the ground up, including logo, positioning and messaging platform. A content-rich website explains the incredible DNA-tracking science behind the verification process, while telling the personal and compelling stories of the American farm families raising the cotton. Videos, packaging, in-store signage, print, and a unique use of Facebook canvas ads and Twitter videos rounded out the launch.