(01)
Insights
WHAT WE DID
  • Brand Positioning
  • Brand Creative Platform
  • Print
  • OOH
  • Cross-Channel Video Content
  • TV
  • Lead Generation
  • Website Design

The mortgage, the IRA, the business loan — every bank will tell you they’re there to help you with the big stuff. And we will, too. But what Middlesex Savings Bank is most proud of is being there to help you make the most of all the life in between. In the morning, when you go online to review your statement. At the coffee shop, when you pay with your debit card. Or at the driveup, when you just need to get it done on the fly. 

(02)
Idea

Right there with you — a fully integrated marketing campaign including website, TV, radio, print, out-of-home, digital, and owned and earned digital and social experiences.

No matter your goal, Middlesex Savings Bank has a solution for every version of you.
(03)
Impact

This campaign increased website visits from people actively looking for new banking products, helping drive over 1,000,000 page views in 2022.

  • 28 million
    impressions served
  • 1.2 million
    influenced page views
  • 6%
    lift in site traffic when spots air
“Every year, they come to us when it’s planning time, and they’re like, we’ve had this idea for a while and we think you might be ready — here’s what we want to do. Whether it’s a tactic or something creative, they always have that next idea.”
Director of Marketing, Middlesex Savings Bank
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Contact Greg Straface at [email protected]

Boston

12 Arrow Street
Cambridge, MA 02138
Office: 617.492.5899
New Business: 781.330.9133

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