Mimecast

Whatever the
Internet does
today, you can
take it

What We Did

No matter what email threats do today, you can take it - because cyber resilience for email is here. This refreshingly honest campaign flies in the face of industry-standard fear-based messaging. Optimistic and forward-thinking headlines and images show how empowering it can be when employees can work freely via email and web-based apps without fear of threat or business disruptions.

Paired with whimsical illustrations representing invisible actions like “copy and paste,” “forward,” or “download” that take place when humans and technology intersect, the campaign taps into a fundamental human truth - people can accomplish amazing things, but sometimes, we screw up too. And when we do, cyber resilience from Mimecast is there to protect us from ourselves.

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