Cyber Resilience is Here

  • Capabilities
  • Media Strategy & Management, Employee Engagement

THE BACK STORY

Enterprise knowledge workers move at a relentless pace. They need to communicate and collaborate freely, anytime, anywhere. It’s not just that they depend on email and other Web-based communication apps—they’re hooked on them. Yet, these apps have never been more vulnerable to cyberattack from sophisticated threats that change as fast as you can identify them. You’ve got to secure, protect and manage it all—the good and the bad, the wild and hectic, the fun and distracted, the realities and the opportunities.

Let’s talk results

If you like what we did for MIMECAST it’s time to talk about what we can do for you.

THE CHANGE

So how can organizations reduce the risk of business disruptions due to the rise of advanced threats, technical failures, and human error?  How can enterprise IT manage the complexity and costs required to address these risks and keep going? Where do you even begin in a crazy world like this?

Only Mimecast unifies the delivery and management of security, continuity, and data protection for email and web communications via one simple-to-use cloud platform. Only they help enterprises achieve the new levels of IT preparedness that deliver true cyber resilience to keep businesses running.

THE SOLUTION

Mimecast asked PJA to launch a new B2B marketing campaign based on a single bold message: No matter what cyber threats do today, you can take it—because cyber resilience for email is here. The whimsical campaign, launched at RSA, flies in the face of industry-standard fear-based messaging by tapping into a fundamental human truth—people can accomplish amazing thing, but sometimes we screw up too. The campaign taps into a fundamental human truth—people can accomplish amazing thing, but sometimes we screw up too. And when we do, cyber resilience from Mimecast is there to protect us from ourselves. Optimistic and forward-thinking headlines and images show how empowering it can be when employees can work freely via email and web-based apps without fear of threat or business disruptions. Refreshingly honest, this brand marketing campaign has been overwhelming well-received by target audiences in every vertical market.

Digital Video

OOH

OOH

Website

Website

Digital Display Advertising

Digital Display Advertising

Ads

Ads

Brand for change

Life is too short to build an ordinary brand. Get ongoing perspectives on marketing that creates your highest value opportunities.