Shire

This integrated brand campaign for Shire Pharmaceuticals, the world's leading biotech focused on rare diseases, communicates the company's deep and unwavering commitment to helping people affected by rare disease lead better lives. Digital and physical experiences utilizing airport, station domination, print, digital display and video captured attention positioning Shire as a “rare disease champion” with bold statements about the fight against rare disease and Shire’s unwavering commitment.

In addition, a social “Rare Count” experience finds the number of people in your life that could be affected by a rare disease. In total, the campaign logged millions of impressions and generated tens of thousands of individual Rare Counts and social shares