Things that change what’s possible every day.

We love helping technology brands fight to shape our culture with new products and solutions that fly in the face of category norms. For more than 30 years, our change strategy has been helping technology companies reframe how their buyers think – and challenging brands to think of their highest purpose as key to delivering that change.

Red Hat

Is your brand ready to make counter-intuitive moves that pay off big?

Learn how to reinvent your brand so you can break through the conventional approach to business, disrupt your category, and create loyal customers.

Available onAmazonAudible
The Unconventionals