From the start, we’ll discuss the data and analytic strategies needed to tune performance, optimize ROI, and deliver feedback to inform future campaign planning.
Data as organizing principle
We work to understand where clients are on the path to data-driven audience-centric marketing. When we understand the current state, the data roadmap, and current capabilities and platforms, we can define the right role for PJA to help realize a comprehensive data vision.
Optimizing brand and campaign impact
During the strategy phase of campaign development, we create a framework for ongoing optimization of campaign performance. We tailor metrics and data collection methods to specific objectives, from brand awareness and perception to impact on funnel metrics like consideration and lead quality. We also define approaches for optimizing media, creative, content, and site effectiveness, including A/B and multivariate testing plans.
For each campaign, we monitor attribution, mix analysis, and ROI metrics to provide insight for long-term planning. Audience performance data can also be leveraged to refine existing personas and audience segments.
Let’s talk results
It's time to talk about what we can do for you.