Named 2013 Top Midsize Agency of the Year by B2B Magazine

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We believe your marketing should be
as innovative as your products.
PJA likes to figure out the hard stuff. We find the hidden truths your competitors are ignoring and that your buyer cares about. Those insights drive marketing programs that go beyond advertising, winning attention at key decision moments to keep your product and services in demand. So you can gain an unfair advantage in tough markets.

PJA Video Reel
the hard stuff

work

Bio-Rad

New Product Pre-Launch

Preparative chromatography. Ever hear of it? You're not alone. It's a complex, but essential part of the scientific research process. So how do you introduce a new product (that does not yet exist) to an extremely targeted audience in a category that is dominated by a behemoth? You empower scientists to demand something better. And prove to them that you're it.

Brother

No More Compromises

Until recently, if you wanted a color printer for your business, you had to compromise. Want it to be fast and deliver great features?  You’ll have to pay more. Want something more affordable? Forget about it being fast. Want it to have a smaller footprint? Say goodbye to 11x17 printing. But the new, compromise-free color inkjet from Brother changes all of that.  Following our brand awareness campaign for them last year, we launched a product-specific campaign including national and direct response TV spots, customer case study videos, POP units and online display ads that had a CTR more than 1.5 times a typical B2B campaign.

FIS

Vision & Capabilities Video

Banking is becoming ubiquitous, as companies around the world integrate innovative payment solutions and financial services seamlessly into everyday experiences. And FIS, the world leader in financial technology, makes it possible. In this video, PJA helped showcase this new world of possibilities, as imagined during a day where financial services move with the moment.

Cambridge Trust Company

Consumer Brand Awareness

Certain financial transactions are easy. But then life comes up — your kids leave for college, the trip of a lifetime comes up, you plan for your retirement — and you need help, have a question, or want advice. That’s where Cambridge Trust Company comes in. With personalized service and advanced products designed to make your life easier. A series of mini stories was created to highlight this commitment and introduce people to a different kind of bank — Life’s Bank.

Empty Nest Video
TV Trip

GE

Build a Better Practice

As healthcare reform puts payers, providers, and hospitals on notice, PJA has helped several divisions within GE Healthcare introduce innovations to the market that lay the foundation for anew kind of care delivery.

Westlake ACE

Social Outreach Campaign

There’s a lot of competition in the retail home improvement category. So how does a company sandwiched between big box retailers and the local Mom & Pop break through the clutter? By connecting with people’s passions. PJA is helping Westlake ACE Hardware stand out as the destination for people who are serious about birds, barbecue and their yards. But not too serious.

Trizetto

New challenges. New solutions.

Throughout our eight-year relationship, PJA has developed several campaigns to help Trizetto define a new standard of care for a broad constituency of ambulatory care physicians, hospital practices, and accountable care organizations the require strategic counsel as they take on more risk.

Brother

Consumer Brand Awareness Campaign

Small office businesses place high emotional value on their printer output, yet rarely, if ever, do they think about their actual printer. Until there's a problem. Through an integrated advertising campaign that included national TV spots and engaging consideration content, PJA helped Brother tap into this idea by bringing the printer to life, making it so reliable that small businesses didn't even know it was there.

Boo Chuck
30 Second Spot
Case Study

Iron Mountain

Think inside the box

Companies everywhere are looking for ways to improve efficiencies and cut costs. One of the easiest places to start is often the most quickly overlooked: the way paper documents are managed and stored. PJA helped Iron Mountain engage financial leaders in mid-sized businesses, offering them an untapped opportunity to save money.

Inactive File
Duplicated File
Buried File
Case Study

Limelight

Lead Generation Campaign

The opportunities for marketing with rich media are huge. But many marketers simply aren't aware of what they're capable of doing with video, interactivity and analytics. Using Limelight Networks own best practices and capabilities to showcase the possibilities for in-banner engagement, PJA created an integrated lead-generation program that was truly engaging.

Garage
Windmill
Case Study

Novell

Vibe "Social Getworking"

When Novell launched Vibe, its new collaboration platform combining real-time social networking with enterprise-level security and control, "Social Getworking" was born. This multi-channel campaign included a "The Lord of the Files" video series, a "Dream Team Predict-a-majig" social application, as well as integrated online and Facebook advertising.

Novell

WorkloadIQ

Just when you think you have virtualization figured out, along comes the “cloud.” Enter WorkloadIQ, a new approach to enterprise computing from Novell. Through innovative online ad units and a series of 30-second videos, PJA helped tell this complex story to show how WorkloadIQ helped businesses leverage technologies like cloud computing while maintaining compliance, security-and a cool demeanor-throughout.

TE

Brand Re-launch

Look around. If you see something that uses electricity, chances are TE Connectivity's technology or thinking is inside making it work. PJA helped rebrand this $14B company and rally its global workforce around a new name, a new vision for engaging customers, and a new way of thinking about themselves.

Anthem
Case Study

Trend Micro

Consumer Brand Awareness Campaign

No one really thinks about their internet security-until they realize they've been hit by malware. Or worse. Following the successful consumer launch of Trend Micro Titanium, PJA continued to raise awareness of just how fast, powerful, and seamless internet security can be with a highly emotional appeal to consumers, on a level that just about everyone can understand.

Rich Media
Case Study

Trend Micro

Titanium Launch

Slow, burdensome internet security is a fact of life. It's just something we have to live with, right? That's just the type of mindset Trend Micro wanted consumers to re-think with the launch of their new consumer internet security product, Titanium. And PJA delivered with a highly integrated campaign centered around a very simple, very big truth.

Game
Escalator
Case Study

Extreme Networks

Brand Awareness Campaign

Extreme Networks was a pioneer in Ethernet networking solutions. PJA was asked to help reclaim that status by repositioning the company as the only solution provider truly prepared to deliver against the challenges of network mobility. We created a full suite of branding assets to bring their new tagline "Make Your Network Mobile" to life.

PJA Work Video
all
east
west
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Bio-Rad New Product Pre-Launch
Multi-channel campaign designed to build awareness of a new product and generate qualified leads.
Bio-Rad: Vote yes
Brother No More Compromises
A national campaign that turns the accepted trade-offs small business needs to make for a printer on it's head.
Brother: No more compromises
FIS Vision & Capabilities Video
Showcasing the future of banking, all in a day's work.
FIS: Financial services in motion
Cambridge Trust Company Consumer Brand Awareness
Introducing people to a different kind of bank — one dedicated to personalized service.
Cambridge Trust Company: Life's bank
GE Build a Better Practice
Laying the foundation for a new kind of care delivery.
GE: Build a better practice
Westlake ACE Social Outreach Campaign
Using social media to link people’s passions to a retail brand drives loyalty. And sales.
Westlake ACE: Social outreach
Trizetto New challenges. New solutions.
Defining a new standard of care during the Healthcare transformation.
Trizetto: New challenges. New solutions.
Brother Consumer Brand Awareness Campaign
Helping to put Brother printers side-by-side
with small businesses.
Brother: Whose side is your printer on?
Iron Mountain Think inside the box

Turning document management into an untapped source of savings and efficiency.

Iron Mountain: Think inside the box
Limelight Lead Generation Campaign

Helping to make rich media advertising deliver real, measurable results.

Limelight: Stop faking It
Novell Vibe

Helping an enterprise collaboration tool break into the social networks.

Novell Vibe: "Social Getworking"
Novell WorkloadIQ

Launching a new approach to enterprise computing.

Novell: WorkloadIQ
TE Brand Re-launch

Worldwide campaign to rebrand
Tyco Electronics as TE Connectivity.

TE Connectivity: We're In It
Trend Micro Consumer Brand Awareness Campaign
Shaking consumers out of their complacency for typical Internet security.
Trend Micro: "The Nooo! Face"
Trend Micro Titanium Launch
Creating a global campaign around the ultimate consumer pain point.
Trend Micro: Titanium Launch
Extreme Networks Brand Awareness Campaign

Helping a networking technology pioneer reclaim their reputation for innovation.

Extreme Networks: Make Your Networks Mobile
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approach

the world is unfair

Competitors outspend you. Market perceptions can be outdated, inaccurate, and frustratingly hard to change. Buyers are elusive. And the channels, content, and devices they care about are changing constantly. Our mission is to turn the tables. To win you the attention and credit you deserve. To give you, in other words, an unfair advantage. Put simply, our promise is a more predictable return on your spend.

How? Click that arrow over there to see more.

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The PJA way is equal parts investigation, creativity, and invention. Here are the four strategies we use to get you more than your fair share.

Market to humans

Your buyer is a person who reacts to messages rationally and emotionally. Our mission is to know your buyer better, so we know what channels he cares about and what content moves him to action. Go Human

Truth over imitation

Creative and media that imitate are only ads for your competitors. Standing out means skirting conventional wisdom, and tapping the hidden truths that actually move your buyer. View a Truth

Build brand and demand

Your buyer doesn't separate the two, so neither should your marketing. Watch Case

Read between the hype

In-between the hype of marketing technologies and their commodification is advantage. It is our job to find this advantage and make it work for you. Numbers that Matter

advantage is easier to talk about than achieve
Market to humans
Market to humans
Truth over imitation
Truth over imitation
Build brand and demand
Build brand and demand
Read between the hype
Read between the hype
Business to Buyer
Earned Premium

Drive 30% more audience engagement with PJA’s Earned Premium

The Earned Premium is the impact—measured by audience engagement—generated by your marketing investment beyond what you paid for. Get more than what you simply pay for with the latest presentation from PJA Advertising + Marketing, named a 2013 top midsize agency by B2B Magazine.

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Getting Your Brand the Value it Deserves

What does it mean to become a critical part of your industry's conversation?

How can you use your unique content to motivate hard-to-reach customers and communities? How can you create breakthrough ideas that get your brand the value it deserves and make a measurable difference?

*Please complete all required fields before continuing.
Between Blue Sky and Bullet Points

The best way to get your positioning right.

B2B companies face huge struggles for awareness and consideration. This makes it imperative to craft a positioning that isn't stuck in a blue sky, 40,000-foot view or bogged down in bullet points.

*Please complete all required fields before continuing.
Business to Buyer
Business buyers are human beings, too. We prove it here.
Business to Buyer
Earned Premium
Drive 30% more audience engagement with PJA’s Earned Premium
Earned Premium
Getting Your Brand the Value it Deserves
How to give users what they need before they ask for it
Getting Your Brand the Value it Deserves
Between Blue Sky and Bullet Points
Is your positioning sweet spot where you think it is?
Between Blue Sky and Bullet Points

about

Phil Johnson

Phil Johnson

CEO

Phil wants to make PJA Advertising + Marketing great. That leads him to ask a lot of questions. How can we find and develop people so that we're better than we were yesterday? How can we make our agency a valuable destination for our clients? How can we improve on what agencies do?

He sees the ultimate role of agency CEO as a never-ending quest for undiscovered talent. He is a firm believer in hiring better and smarter than himself and is often in awe of the people at PJA. He's fascinated by the technologies that are changing the art and science of marketing, but still believes most answers can be found in understanding what makes people tick. He's relentlessly curious, and spends time writing for AdAge and running a speaker series for the Business Marketing Association of New York. He's frequently overbooked serving on the boards of the Boston Museum of Science, Partners in Health, and the Cambridge Community Foundation. He lives in Cambridge with his wife and two sons, although he needs to be reminded that one son is actually away at college.

Mike O'Toole

Mike O'Toole

President and Partner

I feel privileged to live in these most interesting of times for marketing. While the ends haven't changed at all (make me famous, help me sell), all the means (channels, content, devices, who's in control) are changing constantly. Which means it's a great time to be an agency helping clients figure all this out.

As President, I oversee operations on both coasts, and advise clients on marketing strategy. I'm an occasional speaker and blogger for MarketingProfs, the BMA, and at SXSW. I thoroughly enjoy hosting PJA Radio's "This Week In Digital Media," a two-year old thought experiment where I get to discuss topics ranging from the impact of HTML 5, why humor matters in B2B marketing, and Social Media and the Middle Class Musician.

When it comes to PJA, I'm most proud of the agency's culture, and its collection of people who genuinely like each other, and work exceedingly hard to get clients the credit they deserve.

When it comes to home, I spend my free time coaching soccer, driving around my four kids, and hoping for a Notre Dame football return to glory. Ask me about my family's deep dive into the analog world, the Summer of 72 books.

Hugh Kennedy

Hugh Kennedy

EVP, Planning and Partner

Demographic

  • 49-year-old male, 20 years marketing experience
  • BA from Yale, but don't hold that against him

Work Life

  • Works closely with C-level clients on marketing strategy and with Office Manager to ensure Nespresso capsules are stocked in kitchen
  • Travels frequently between US cities and between desk and Wakefield schools to drop off and pick up children

Online Media Consumption

  • Reads The Wall Street Journal, The New York Times, CIO, eWeek, Wallpaper and International Wine Cellar

Signature Quote

  • "I'm working toward the day when every client is as daring in their marketing as their favorite campaign out in the world."
Greg Straface

Greg Straface

VP, Business Development

As head of Business Development for PJA Advertising + Marketing, Greg leads the agency's efforts to identify and secure strategic partnerships, while expanding PJA's footprint from BtoB to BtoC. Greg brings extensive strategic marketing and business development expertise to PJA having worked with global agencies including Ogilvy & Mather, Publicis, BBDO and most recently Doremus where he helped launch the San Francisco outpost of that Omicom agency. Greg has a driving passion for building relationships and has been able to connect the strategic vision of PJA with innovative brands like Yahoo, Trend Micro, Brother International, CA Technologies, EMC, Boston Scientific, Novell and TE Connectivity.

Greg is most proud of his involvement in PJA being named Agency of the Year by AdAge's BtoB Magazine in 2006, 2007, 2008, 2010 and 2011.

Aaron DaSilva

Aaron DaSilva

VP, Executive Creative Director

For more than fifteen years, Aaron has driven creative thinking for numerous companies including Novell, Trend Micro, Microsoft, Yahoo!, Brother International, Chase Sapphire, State Street Bank, TE Connectivity, GE Healthcare, Juniper Networks, VH1 Classic, Jet Blue and Boston Scientific. His work has been honored numerous times by the One Show, Creativity, the Effies, the Telly Awards, The Hatch Awards, ANDY, Print, MITX, and the BMA Awards. In addition to providing creative leadership and direction across all client accounts, Aaron's role is to push the agency to create new experiences that disrupt category conventions and influence audience behavior. His trademarks include his booming laugh, impeccable haircut, and, more recently, white sneakers—which frankly, just isn't normal.

Robert Davis

Robert Davis

SVP, Digital Marketing

I love working in an era that I see as defined by an interesting paradox: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital content and functionality-from sites and social media content to QR codes, cheap video, mobile apps, and on and on. On the other hand, the relative ease with which we can make these things should be the thing that frees us to almost forget about the technology and to think very freely about how brands can behave-in the context of peoples lives-so that we can remove friction from the things they want to get done. So we can identify and suggest connections between things they didn't know to connect, or so we can be engaging enough to compete for their scarce attention or even their affection. It's this idea of finding ways to enable brand behavior that makes me think this is a great time to be a marketer.

Oh, yeah- the details: The list includes Think New Ideas, Ingalls, Chiat/Day, Lintas. Started out as a creative, jumped to strategy and am vain enough to say that's what makes creatives love me. American Express, AOL, AT&T, Capital One, CVS/pharmacy, Dell, EMC, GE, IBM, Infor, Mars, SAP, TE Connectivity. Green vehicles, heirloom tomatoes, assorted pets, my wife and two boys—all in reverse order.

Nicole Ciacciarelli

Nicole Ciacciarelli

VP, Finance

Nicole is responsible for the financial operations of PJA, focusing on financial strategy and planning for the company. She sees to it that both our Cambridge and San Francisco operations practice fiscal responsibility in business dealings and ensures the agency is on track for profitability. A 12-year veteran of PJA, Nicole and her administrative team are also responsible for managing pretty much all things infrastructure at PJA including human resources, legal and our famous bottom-less snack bowls—salty and sweet.

Janet Carlisle

Janet Carlisle

VP, Client Services

If you’re looking for someone who can think on her feet, articulate any marketing situation in human terms, or just make you laugh, few compare. Janet began her career over 20 years ago in New York working on consumer brands such as General Mills, Fisher-Price, Perrier, and Gillette. Since that time she's worked at agencies big and small, honing her skills in marketing strategy to deliver results-oriented programs domestically and globally. Most recently, she’s been serving as our trusted advisor to the brand leaders to clients such as Infor, GE Healthcare, Limelight, Iron Mountain, Brother Printers, and TE Connectivity.

When she's not running the client service department or tweeting like a rock star, she keeps us all honest and makes sure we're having a blast while we're at it.

Frank Schumacher

Frank Schumacher

SVP, Managing Director, PJA West

SVP, Managing Director, PJA West

Frank leads PJA's San Francisco office and has more than twenty-five years' experience building global brands and delivering B2B and B2C marketing results, both as a former client and as a strategic agency leader.

In his early career, Frank worked at Apple, directing field marketing, product introductions, and worldwide advertising. His agency experience includes leading the Kodak business at Ogilvy, the global HP business at Publicis and, more recently, a diverse list of innovative clients including Cisco, Yahoo!, Trend Micro, Juniper Networks, Life Technologies, eBay, PayPal, Jamba Juice, SanDisk, Bio-Rad, and Hitachi.

Frank's strategic work has earned three EFFIE Awards (the American Marketing Association's award for marketing effectiveness), but he is arguably most effective at enjoying life in San Francisco.

PJA Select Client List

Creating an unfair advantage isn’t easy.

A full service agency with a wide range of services and capabilities, we’ll conceive, develop, and deploy a deeply integrated campaign based on a core truth or idea that will help you win the credit you deserve.

Core Capabilities

  • Positioning and messaging
  • Branding
  • Advertising
  • Media strategy, planning & buying
  • Digital marketing
  • Content marketing
  • Experiential marketing
  • Integrated marketing
  • Social media marketing
  • Mobile marketing
  • Marketing and customer analytics

Specialized Skills

  • Demand generation
  • Product marketing
  • Thought leadership
  • Audience insight programs
  • Channel programs
  • Employee engagement
  • Video production

Latin3

Sao Paulo, Brazil

The leading digital marketing firm for global corporations catering to Latinos in the United States and Latin America, Latin3 creates, develops, and optimizes digital experiences across multiple channels. Latin3 has offices in Miami, Buenos Aires, Sao Paulo, and Mexico City. Visit Site

BrocklebankPenn & Carat Enterprise

London, UK

Located in London, BrocklebankPenn provides a direct and results-driven approach to solving marketing problems. A pure media specialist for both B2B and B2C, Carat Enterprise is focused solely on media services. Visit Site

The NetworkOne

London, UK

The NetworkOne is an international network of 270 independent agencies in 156 cities across 64 countries. Our relationship gives us the opportunity to custom build PJA's agency partner network using best-in-class specialist agencies in both the technology and health science segments. Visit Site

Chugai

Tokyo, Japan; Shanghai, China

Founded in 1938, Chugai is Japan's oldest B-to-B agency as well as the first Japanese B-to-B agency officially licensed in China. Visit Site

Phil
Johnson

Phil Johnson

Mike
O'Toole

Mike O'Toole

Hugh
Kennedy

Hugh Kennedy

Greg
Straface

Greg Straface

Aaron
DaSilva

Aaron DaSilva

Robert
Davis

Robert Davis

Nicole
Ciacciarelli

Nicole Ciacciarelli

Janet
Carlisle

Janet Carlisle

Frank
Schumacher

Frank Schumacher
Leadership
Clients
Services
Services
Partners
Partners

news & ideas

Bow & Arrow Blog

The Importance of a Healthy Work Culture

Apr 22, 2014 by Leslie Simpson

Coming to PJA was no accident for me. I had been working in advertising for several years, and as someone who was responsible for hiring talent, I thought I had the best job in the world. When my last company decided to move, I was faced with a commuting conflict. That said, I wanted to stay in the industry. I wanted to work at a place that valued its employees as much as they valued the work they did.

I literally approached Phil Johnson almost two years ago and asked him, “Does PJA have a Director of Talent?” While they didn’t at that time, he seemed intrigued. The timing wasn’t right, but we met for coffee anyway. It took some time, but when PJA started growing and needed to fill some key positions, Phil called me. We met and talked and realized that this could be a good fit all around. So, Phil and Mike O’Toole offered me a three month contract to hire about dozen or so positions. What can I say? I think I knew the day I walked in and spoke with Phil and Mike that I was in the right place. It felt like home. Lucky me! Three months turned into six months, which turned into a full-time position. So, with that, now let me talk about what culture means to me.

Culture is the character and personality of your organization. It's what makes your organization unique and is the sum of its values, traditions, beliefs, interactions, behaviors, and attitudes.

I’ve always strongly believed that culture is as important, if not more so, than your business strategy. Why? Because it either strengthens or weakens your business and the objectives that it’s trying to achieve. Culture is so significant and here are reasons why.

First and foremost, a great culture attracts the most essential part of any company. The talent! I’ve learned that people are less complex then one would think when looking for a job. I have spoken to countless applicants over the years, from interns to C-level executives. One key question that I always ask during an interview is, “What do you want out of your next job?” And almost every single time, the answer remains the same. “I want a place that I enjoy coming to every day. Where the people are happy to be there and teamwork and collaboration are as important to the organization as the work we do.”

Money is important. Benefits are important. I mean, it’s why we work, right? Well, sure. That’s part of it. But, as individuals, I think most of us have a need to do something meaningful and to be appreciated. Getting paid well for a job well done is a nice tradeoff. But there are intangibles that are just as important, such as recognition, transparency, and rewarding communications.

Lastly, culture affects performance. It has been proven over and over that companies with a strong culture tend to out perform the competition in financial performance and are generally more successful all around.

So remember, always be selective in your search for employment. Do your research. Talk to people who work at these companies. Make sure the place you are going to commit to go to five days a week, eight plus hours a day, is a place you can call home.

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PJA News

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PJA, American Express and Viacom Talk ‘Creating Content and Culture’ at March 4th BRITE Conference in NYC.

January 30, 2014,

Join PJA’s President, Mike O’Toole, as he moderates a panel at this year's BRITE Conference titled 'Creating Content and Culture: Building Brands the Unconventional Way.' Joining Mike for this panel will include: May Ann Fitzmaurcice, SVP, American Express OPEN; Niels Schuurmans, EVP, Viacom Velocity Creative Content; and Donald Kurz, Chairman and CEO, Omelet LL
Now in its 7th year, BRITE '14 brings together 500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

To learn more about PJA’s panel and the entire conference agenda visit briteconference.com

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PJA Recognized as Content Creators Extraordinaire

PJA Recognized as Content Creators Extraordinaire

October 28, 2013, Cambridge, MA

Many thanks to the folks at BostInno for recognizing PJA as one of the leading Boston agencies to creatively leverage LinkedIn as an engaging content distribution channel.

And be sure to follow PJA on LinkedIn.

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PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine for Third Year in a Row

July 18, 2013, Cambridge, MA

For the third year in a row, Phil Johnson, PJA's CEO, has been named one of fifteen agency executives listed in BtoB Magazine's "Who's Who in B-To-B for 2013." This years Who's Who in B-to-B Special Report features key thought leaders, movers and shakers across a broad spectrum of the marketing industry. In compiling this report, BtoB focused on 10 categories: marketers, agencies, direct, email digital and search, business media, social media demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and BtoB writers.

Mr. Johnson and his agency team were recognized for its significant success in the BtoB segment this past year including; PJA growing its revenue by 32%, picking up new clients such Red Hat, Genzyme, FIS Global and Parallon Business Solutions.

In addition to adding new clients, PJA was recognized for a number of successful campaigns including“BusinessSmart Ink Jet Series” for Brother International, “Calling All Enterprisers” for Red Hat and “How Fiber Comes Alive” for TE Connectivity.

Recognized along with Mr. Johnson as Top Agency Thought Leaders included the likes of Tony Weisman, CEO, Digitas North America; John Seifert, Chairman-CEO, Ogilvy & Mather-NY, and John Osborn, President – CEO, BBDO, NY.

To see all of the individuals recognized by BtoB Magazine visit “BtoB’s Who’s Who in 2013.”

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PJA Recognized by BtoB Magazine as A Top Midsize Agency for 2013

April 22, 2013, Cambridge, MA

PJA Advertising + Marketing is proud to have been recognized as one of the “Top BtoB Agencies of the Year” by AdAge’s BtoB Magazine.

The Top Agencies report is made up of four agency categories: small agencies (revenue up to $10 million); midsize agencies (revenue between $10 million and $99.9 million); large agencies (revenue of $100 million and up); and interactive agencies.  The finalists in each category were selected based on percentage of total business that is business-to-business, revenue growth, new client wins, innovative work and expanded service capabilities.

PJA had a stellar year in 2012. In addition to the agency’s significant year-over-year revenue increase of 32% – from $10.9 million to $14.5 million – PJA added a range of new clients to its roster. These included Red Hat, Genzyme, FIS Global, Equinix, Parallon Business Solutions and American Student Assistance. Increasingly, PJA attributes its success in a difficult advertising market to building integrated marketing programs that combine paid, earned and owned assets; inviting target audiences and influencers to participate as content creators; and bringing together media, planning, digital and creative from the very beginning.

In 2012, PJA also expanded its global presence while deepening its international partnerships with agencies in Europe and Asia. These agencies include Brocklebank/Penn (London) and Band Advertising (Singapore, Beijing and Hong Kong). These relationships are additive to PJA’s current relationships in Latin America with Latin3 and Japan and China with Chugai.

This is the sixth time out of the last eight years that PJA has been named a Top BtoB Agency.

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Brother International Taps PJA Advertising + Marketing As Agency of Record for Printer Business

August 1, 2011, Boston, MA

PJA Advertising + Marketing (PJA) has been named agency of record for Brother International's Business Machines Group's Printers and All-in-Ones. Brother International is a premier provider of products for the home and office, according to agency President, Mike O'Toole. The Bridgewater, N.J.-based account, was won after a national review of agencies.

Working with Brother's Vice President, Marketing, John Wandishin, PJA will be responsible for on and off line advertising and marketing efforts as well as media strategy, planning and buying. Commenting on the selection of PJA, Mr. Wandishin said, "We've been aware of PJA for quite sometime and selected the agency not only because they were the right partner, but because of the strategic and creative innovation they bring to their clients brands"

President of PJA, Mike O'Toole said of the appointment, "We're very pleased to be working with Brother. The company makes top-rated products, and people who own Brother's products love them. We're excited to launch a campaign that gets Brother the credit it deserves.".

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PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine

PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine

July 19, 2012, Boston, MA

For the second year in a row, Phil Johnson, PJA's CEO, has been named one of fifteen agency executives listed in BtoB Magazine's "Who's Who in B-To-B for 2012." This years Who's Who in B-to-B Special Report features key thought leaders, movers and shakers across a broad spectrum of the marketing industry. In compiling this report, BtoB focused on 10 categories: marketers, agencies, direct, email digital and search, business media, social media demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and BtoB writers.

Mr. Johnson and his agency team were recognized for its significant success in the BtoB segment this past year including; PJA growing its revenue by 5%, picking up such new clients as Bio-Rad, Novartis, Iron Mountain, Hitachi Data Sysetms, Enterasys, EvaluatePharma and Meru Networks.

In addition to adding new clients, PJA was recognized for a number of successful campaigns including "Whose Side is Your Printer On" for Brother International; "We're in It" for TE Connectivity, and "Stop Faking It" for Limelight Networks.

Recognized along with Mr. Johnson as Top Agency Thought Leaders included the likes of Laurence Boschetto, President/CEO, DraftFCB; John Osborn, Prsident/CEO, BBDO; and John Seifert, Chairman-CEO, Ogilvy & Mather-NY.

To see all of the individuals recognized by BtoB Magazine click here "Who's Who in B2B 2012"

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PJA Advertising + Marketing Unveils Latest Interactive Ad Campaign Creative for Limelight Networks

July 6, 2011, Boston, MA

PJA Advertising + Marketing (PJA) today announced the launch of the newest interactive ad campaign for Limelight Networks (NASDAQ: LLNW, "Limelight"). The creative, targeted at senior marketing professionals and creative and media agency teams, are currently running on trade sites including eMarketer.com, MarketingProfs.com and Mashable.com.

"We developed our interactive ad campaign to deliver a strong message to advertisers about the importance of using the most effective technologies to target the most relevant audiences at the right times and in the right places," said Paul Alfieri, VP Corporate Marketing and Communications, Limelight Networks. "In fact, to deliver this ad campaign we used our own best practices and technologies from Limelight EyeWonder Interactive Advertising services—in essence we're practicing what we're preaching.

The visual centerpiece of the campaign is a series of attention-getting "Stop Faking It" instant-play video banners, the first of which features a faux magician complete with pencil mustache pretending to open a garage door as if by magic.

"The point behind this fake demonstration of prowess and the entire campaign is to communicate how Limelight can help marketing and advertising professionals use new digital marketing technology not just for the sake of it, but to achieve real, measurable results," according to Janet Carlisle, Vice President, Client Services at PJA Advertising + Marketing. "We worked closely with Limelight to illustrate that concept in a fun and engaging way."

Users can engage with the ad units to instantly download a "Quick Tip" to increase engagement, or click through to the Limelight resource center to register for a more in-depth report covering online advertising, mobile and video trends and best practices.

Demos of the ad units can be seen here and here.

These interactive ad units are part of a larger integrated Limelight demand generation campaign utilizing other marketing channels such as email, content syndication programs, database marketing, mobile advertising, social media and SEM.

The first phase of the online ad campaign promotes Limelight EyeWonder Interactive Advertising services, while later phases will promote Limelight's technology offerings that allow marketers to easily and effectively capitalize on the use of video and mobile in their marketing programs.

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Digital Strategist
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You're smart and curious and love a challenge. We set a fast pace. Strive for brutal honesty. And think great creative can make people uncomfortable. Join us and make innovative marketing programs that defy the rules.

 

 

Digital Strategist

PJA is seeking a Digital Strategist to help us deliver fully-integrated, highly-effective marketing programs for our B2C and B2B client base. The ideal candidate will play a key role on cross-functional teams  developing innovative, insight-driven marketing strategies and programs that engage audiences and deliver on client business objectives.

Primary Responsibilities

  • Lead program strategy projects by using your expertise to define business opportunity and objectives, develop integrated marketing program strategies and campaign models, collaborate on concepts and requirements for differentiating digital-heavy experiences, facilitate client and agency teamwork, and document operational requirements for launching and managing integrated campaigns
  • Advocate for client audiences by working with UX team to define user requirements and best practices for cross-channel experiences
  • Support client and new business presentations with research, analysis and strategy and concept development
  • Work collaboratively with other strategists, agency leadership, creative, planning, media, technology, analytics, account management and business development teams.
  • Stay current on developments and trends in digital and social media usage, identify implications for the agency and our clients, and evangelize with broader agency team

Requirements

  • 5+ years relevant experience, including agency/consulting firm experience
  • Strong consulting skills, including analysis, documentation, communication, facilitation and presentation
  • Knowledge of common requirements and best practices for a range of digital and integrated communication channels and techniques, including a majority of the following: social, mobile, email/database marketing, online advertising, SEM/SEO, analytics.
  • Experience with marketing automation platforms and agile requirements development techniques  a plus.
  • Oversight of multiple simultaneous projects

 

 

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're half-way hired already and we can't wait to meet you. 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Trend Micro, Novartis, Genzyme, Honeywell, Corning, Parexel, TriZetto, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

 

 

 

 

 

Mid-Level Designer/Art Director
PJA East
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You're smart and curious and love a challenge. We set a fast pace. Strive for brutal honesty. And think great creative can make people uncomfortable. Join us and make innovative marketing programs that defy the rules.

 

Mid-level Digital Designer/Art Director

 

Holy moly! That is freakin’ awesome! Does your digital work spark that level enthusiasm three or four times a day? PJA advertising and marketing is looking for a digital designer who teeters on the bleeding edge of design, in all of it’s glory—site, social media, motion, content and wildly addictive interactive executions. Inventive, curious, and able to take complex layers of information and tell a simple visual story with it, you adapt to new technologies and formats and blow people’s minds with your design.  And when the oohs and ahhs are all over, you pick it all up and start again. Just ‘cuz.

 

Must have’s

• 5+ years digital design/art direction experience

• Strong conceptual skills

• Keen sense of user experience

• Responsive design in the blood

• Broadcast experience is a plus, plus

• Patience. And Impatience. All wrapped in a sense of humor

•  A brain that has perfected every technology platform you need to perfect your craft

•  Relentless work ethic that scares people

 

No Exceptions To Our Must Haves!  Thanks!

 

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're half-way hired already and we can't wait to meet you. 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Trend Micro, Novartis, Genzyme, Honeywell, Corning, Parexel, TriZetto, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

 

 

 

 

 

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