We believe your marketing should be
as innovative as your products.PJA likes to figure out the hard stuff. We find the hidden truths your competitors are ignoring and that your buyer cares about. Those insights drive marketing programs that go beyond advertising, winning attention at key decision moments to keep your product and services in demand. So you can gain an unfair advantage in tough markets.

the hard stuff

work

Brother

Consumer Brand Awareness Campaign

Small office businesses place high emotional value on their printer output, yet rarely, if ever, do they think about their actual printer. Until there's a problem. Through an integrated advertising campaign that included national TV spots and engaging consideration content, PJA helped Brother tap into this idea by bringing the printer to life, making it so reliable that small businesses didn't even know it was there.

Iron Mountain

Think inside the box

Companies everywhere are looking for ways to improve efficiencies and cut costs. One of the easiest places to start is often the most quickly overlooked: the way paper documents are managed and stored. In 2011, PJA helped Iron Mountain engage financial leaders in mid-sized businesses, offering them an untapped opportunity to save money.

Limelight

Lead Generation Campaign

The opportunities for marketing with rich media are huge. But many marketers simply aren't aware of what they're capable of doing with video, interactivity and analytics. In 2011, PJA helped Limelight Networks use its own best practices and capabilities to showcase the possibilities for in-banner engagement with an integrated lead-generation program that was truly engaging.

Novell

WorkloadIQ

In 2010, Novell introduced a new approach to enterprise computing, called WorkloadIQ. Through innovative online ad units and a series of 30-second videos, PJA helped tell this complex story to show how WorkloadIQ helped businesses leverage technologies like cloud computing while maintaining compliance, security-and a cool demeanor-throughout.

TE

Brand Re-launch

Look around. If you see something that uses electricity, chances are TE Connectivity's technology or thinking is inside making it work. In 2011, PJA helped to rebrand this $14B company and rally its global workforce around a new name, a new vision for engaging customers, and a new way of thinking about themselves.

Trend Micro

Consumer Brand Awareness Campaign

No one really thinks about their internet security-until they realize they've been hit by malware. Or worse. Following the successful consumer launch of Trend Micro Titanium, PJA continued to raise awareness of just how fast, powerful, and seamless internet security can be with a highly emotional appeal to consumers, on a level that just about everyone can understand.

Trend Micro

Titanium Launch

Slow, burdensome internet security is a fact of life. It's just something we have to live with, right? That's just the type of mindset Trend Micro wanted consumers to re-think with the launch of their new consumer internet security product, Titanium. And PJA delivered with a highly integrated campaign centered around a very simple, very big truth.

Extreme Networks

Brand Awareness Campaign

Extreme Networks was a pioneer in Ethernet networking solutions. In 2010, PJA was asked to help reclaim that status by repositioning the company as the only solution provider truly prepared to deliver against the challenges of network mobility. We created a full suite of branding assets to bring their new tagline "Make Your Network Mobile" to life.

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Helping to put Brother printers side-by-side
with small businesses.

Brother: Whose side is your printer on?

Turning document management into an untapped source of savings and efficiency.

Iron Mountain: Think inside the box

Helping to make rich media advertising deliver real, measurable results.

Limelight: Stop faking It

Launching a new approach to enterprise computing.

Novell: WorkloadIQ

Worldwide campaign to rebrand
Tyco Electronics as TE Connectivity.

TE Connectivity: We're In It

Shaking consumers out of their complacency for typical Internet security.

Trend Micro: "The Nooo! Face"

Creating a global campaign around the ultimate consumer pain point.

Trend Micro: Titanium Launch

Helping a networking technology pioneer reclaim their reputation for innovation.

Extreme Networks: Make Your Networks Mobile

approach

the world is unfair

Competitors outspend you. Market perceptions can be outdated, inaccurate, and frustratingly hard to change. Buyers are elusive. And the channels, content, and devices they care about are changing constantly. Our mission is to turn the tables. To win you the attention and credit you deserve. To give you, in other words, an unfair advantage. Put simply, our promise is a more predictable return on your spend.

How? Click that arrow over there to see more.

The PJA way is equal parts investigation, creativity, and invention. Here are the four strategies we use to get you more than your fair share.

Market to humans

Your buyer is a person who reacts to messages rationally and emotionally. Our mission is to know your buyer better, so we know what channels he cares about and what content moves him to action. GO HUMAN

Truth over imitation

Creative and media that imitate are only ads for your competitors. Standing out means skirting conventional wisdom, and tapping the hidden truths that actually move your buyer. VIEW A TRUTH

Build brand and demand

Your buyer doesn't separate the two, so neither should your marketing. WATCH CASE

Read between the hype

In-between the hype of marketing technologies and their commodification is advantage. It is our job to find this advantage and make it work for you. NUMBERS THAT MATTER

advantage is easier to talk about than achieve

Market to humans

Truth over imitation

Build brand and demand

Read between the hype

Leverage your audiences' voices to create an unfair advantage for your brand

In a typical buying process, B2B buyers are heavily influenced by the voices of third-party editorial and social users. And no matter what those voices are saying, there are ways to turn them into an unfair advantage for your brand.

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Thank you

Download Activating Voices to Create an Unfair Advantage for You.

What does it mean to become a critical part of your industry's conversation?

How can you use your unique content to motivate hard-to-reach customers and communities? How can you create breakthrough ideas that get your brand the value it deserves and make a measurable difference?

*Please complete all required fields before continuing.

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Download Getting Your Brand the Value it Deserves in the New Media Universe.

The best way to get your positioning right.

B2B companies face huge struggles for awareness and consideration. This makes it imperative to craft a positioning that isn't stuck in a blue sky, 40,000-foot view or bogged down in bullet points.

*Please complete all required fields before continuing.

First Name

Last Name

Title

Opt-in for more communications from PJA Advertising + Marketing

Thank you

Download Between Blue Sky and Bullet Points.

Business buyers are human beings, too. We prove it here.

Business to Buyer

4 ways to profit from brand chatter

Activating Voices

How to give users what they need before they ask for it

Getting Your Brand the Value it Deserves

Is your positioning sweet spot where you think it is?

Between Blue Sky and Bullet Points

about

PJA Select Client List

Phil Johnson

CEO

Phil wants to make PJA Advertising + Marketing great. That leads him to ask a lot of questions. How can we find and develop people so that we're better than we were yesterday? How can we make our agency a valuable destination for our clients? How can we improve on what agencies do?

He sees the ultimate role of agency CEO as a never-ending quest for undiscovered talent. He is a firm believer in hiring better and smarter than himself and is often in awe of the people at PJA. He's fascinated by the technologies that are changing the art and science of marketing, but still believes most answers can be found in understanding what makes people tick. He's relentlessly curious, and spends time writing for AdAge and running a speaker series for the Business Marketing Association of New York. He's frequently overbooked serving on the boards of the Boston Museum of Science, Partners in Health, and the Cambridge Community Foundation. He lives in Cambridge with his wife and two sons, although he needs to be reminded that one son is actually away at college.

Phil's Ad Age Blog

Phil’s Forbes CMO Network Blog

PHIL'S TWITTER FEED

Mike O'Toole

President and Partner

I feel privileged to live in these most interesting of times for marketing. While the ends haven't changed at all (make me famous, help me sell), all the means (channels, content, devices, who's in control) are changing constantly. Which means it's a great time to be an agency helping clients figure all this out.

As President, I oversee operations on both coasts, and advise clients on marketing strategy. I'm an occasional speaker and blogger for MarketingProfs, the BMA, and at SXSW. I thoroughly enjoy hosting PJA Radio's "This Week In Digital Media," a two-year old thought experiment where I get to discuss topics ranging from the impact of HTML 5, why humor matters in B2B marketing, and Social Media and the Middle Class Musician.

When it comes to PJA, I'm most proud of the agency's culture, and its collection of people who genuinely like each other, and work exceedingly hard to get clients the credit they deserve.

When it comes to home, I spend my free time coaching soccer, driving around my four kids, and hoping for a Notre Dame football return to glory. Ask me about my family's deep dive into the analog world, the Summer of 72 books.

PJA RADIO: THIS WEEK IN DIGITAL MEDIA

MIKE'S TWITTER FEED

Hugh Kennedy

EVP, Planning and Partner

Demographic

46-year-old male, 20 years marketing experience
BA from Yale, but don't hold that against him

Work Life

Works closely with C-level clients on marketing strategy and with Office Manager to ensure Nespresso capsules are stocked in kitchen
Travels frequently between US cities and between desk and Wakefield schools to drop off and pick up children

Online Media Consumption

Reads The Wall Street Journal, The New York Times, CIO, eWeek, Wallpaper and International Wine Cellar

Signature Quote

"I'm working toward the day when every client is as daring in their marketing as their favorite campaign out in the world."

SECRET LIFE OF THE LIFE SCIENTIST BLOG

HUGH'S TWITTER FEED

Doug Powell

Media Director

Doug's first lunch in advertising was at the legendary Billy Goat Tavern in Chicago (cheeseburger and chips-no Pepsi). Although he never went back, he did go on to work on many other iconic brands including Levis Jeans, Taco Bell, Pillsbury, MTV, Amazon.com, Hewlett-Packard, Sun Microsystems, and Cisco. His curious nature for discovering how media can drive business growth and brand success makes him an asset beyond his profession. Meanwhile, he's also raised the bar significantly on where to go for a good lunch.

Greg Straface

VP, Business Development

As head of Business Development for PJA Advertising + Marketing, Greg leads the agency's efforts to identify and secure strategic partnerships, while expanding PJA's footprint from BtoB to BtoC. Greg brings extensive strategic marketing and business development expertise to PJA having worked with global agencies including Ogilvy & Mather, Publicis, BBDO and most recently Doremus where he helped launch the San Francisco outpost of that Omicom agency. Greg has a driving passion for building relationships and has been able to connect the strategic vision of PJA with innovative brands like Yahoo, Trend Micro, Brother International, CA Technologies, EMC, Boston Scientific, Novell and TE Connectivity.

Greg is most proud of his involvement in PJA being named Agency of the Year by AdAge's BtoB Magazine in 2006, 2007, 2008, 2010 and 2011.

GREG'S TWITTER FEED

PJA TWITTER FEED

PJA RADIO: THIS WEEK IN DIGITAL MEDIA

Aaron DaSilva

VP, Executive Creative Director

For more than fifteen years, Aaron has driven creative thinking for numerous companies including Novell, Trend Micro, Microsoft, Yahoo!, Brother International, Chase Sapphire, State Street Bank, TE Connectivity, GE Healthcare, Juniper Networks, VH1 Classic, Jet Blue and Boston Scientific. His work has been honored numerous times by the One Show, Creativity, the Effies, the Telly Awards, The Hatch Awards, ANDY, Print, MITX, and the BMA Awards. In addition to providing creative leadership and direction across all client accounts, Aaron's role is to push the agency to create new experiences that disrupt category conventions and influence audience behavior. His trademarks include his booming laugh, impeccable haircut, and, more recently, white sneakers—which frankly, just isn't normal.

AARON'S TWITTER FEED

PJA RADIO: THIS WEEK IN DIGITAL MEDIA

Robert Davis

SVP, Digital Marketing

I love working in an era that I see as defined by an interesting paradox: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital content and functionality-from sites and social media content to QR codes, cheap video, mobile apps, and on and on. On the other hand, the relative ease with which we can make these things should be the thing that frees us to almost forget about the technology and to think very freely about how brands can behave-in the context of peoples lives-so that we can remove friction from the things they want to get done. So we can identify and suggest connections between things they didn't know to connect, or so we can be engaging enough to compete for their scarce attention or even their affection. It's this idea of finding ways to enable brand behavior that makes me think this is a great time to be a marketer.

Oh, yeah- the details: The list includes Think New Ideas, Ingalls, Chiat/Day, Lintas. Started out as a creative, jumped to strategy and am vain enough to say that's what makes creatives love me. American Express, AOL, AT&T, Capital One, CVS/pharmacy, Dell, EMC, GE, IBM, Infor, Mars, SAP, TE Connectivity. Green vehicles, heirloom tomatoes, assorted pets, my wife and two boys—all in reverse order.

ROBERT'S TWITTER FEED

PJA RADIO: THIS WEEK IN DIGITAL RADIO

Nicole Ciacciarelli

VP, Finance

Nicole is responsible for the financial operations of PJA, focusing on financial strategy and planning for the company. She sees to it that both our Cambridge and San Francisco operations practice fiscal responsibility in business dealings and ensures the agency is on track for profitability. A 12-year veteran of PJA, Nicole and her administrative team are also responsible for managing pretty much all things infrastructure at PJA including human resources, legal and our famous bottom-less snack bowls—salty and sweet.

PJA TWITTER FEED

Janet Carlisle

VP, Client Services

If you’re looking for someone who can think on her feet, articulate any marketing situation in human terms, or just make you laugh, few compare. Janet began her career over 20 years ago in New York working on consumer brands such as General Mills, Fisher-Price, Perrier, and Gillette. Since that time she's worked at agencies big and small, honing her skills in marketing strategy to deliver results-oriented programs domestically and globally. Most recently, she’s been serving as our trusted advisor to the brand leaders to clients such as Infor, GE Healthcare, Limelight, Iron Mountain, Brother Printers, and TE Connectivity.

When she's not running the client service department or tweeting like a rock star, she keeps us all honest and makes sure we're having a blast while we're at it.

JANET'S TWITTER FEED

PJA TWITTER FEED

PJA RADIO: THIS WEEK IN DIGITAL MEDIA

Frank Schumacher

SVP, Managing Director, PJA West

Frank leads PJA's San Francisco office and has more than twenty-five years' experience building global brands and delivering B2B and B2C marketing results, both as a former client and as a strategic agency leader.

In his early career, Frank worked at Apple, directing field marketing, product introductions, and worldwide advertising. His agency experience includes leading the Kodak business at Ogilvy, the global HP business at Publicis and, more recently, a diverse list of innovative clients including Cisco, Yahoo!, Trend Micro, Juniper Networks, Life Technologies, eBay, PayPal, Jamba Juice, SanDisk, Bio-Rad, and Hitachi.

Frank's strategic work has earned three EFFIE Awards (the American Marketing Association's award for marketing effectiveness), but he is arguably most effective at enjoying life in San Francisco.

FRANK'S TWITTER FEED

PJA WEST'S TWITTER FEED

Latin3

Sao Paulo, Brazil

The leading digital marketing firm for global corporations catering to Latinos in the United States and Latin America, Latin3 creates, develops, and optimizes digital experiences across multiple channels. Latin3 has offices in Miami, Buenos Aires, Sao Paulo, and Mexico City. VISIT SITE

The NetworkOne

London, UK

The NetworkOne is an international network of 270 independent agencies in 156 cities across 64 countries. Our relationship gives us the opportunity to custom build PJA's agency partner network using best-in-class specialist agencies in both the technology and health science segments. VISIT SITE

Chugai

Tokyo, Japan; Shanghai, China

Founded in 1938, Chugai is Japan's oldest B-to-B agency as well as the first Japanese B-to-B agency officially licensed in China. VISIT SITE

Clients

Leadership

Partners

news & ideas

Bow & Arrow Blog

What’s the word for when the opposing army’s arrows blot out the sky?

May 14, 2012 by Dave Sandstedt

Even if you haven’t seen the movie, I’m sure you’re familiar this now famous scene from Zack Snyder’s movie, '300'. It’s that beautifully CGI'ed portrayal of the Spartan army withstanding Xerxes’ first parry at the Battle of Thermopylae; the classical epitome of stoic resolve against incredibly imbalanced odds. But what’s the word for it? Lately questions like these keep popping into my head. (What’s the word for that little fizzle of smoke that appears over exasperated cartoon characters’ heads?) I got to thinking maybe I was too busy at work, but an informal poll showed that it wasn’t just me. Some of the responses to my question: ‘Armageddon?' ‘Overwhelmed?' ‘Tuesday?' And my favorite so far, ‘Middle Management.' When I sat down to write this post a few weeks/dozen projects/hundred Change Requests ago, I was tempted by the thought that ours is a uniquely 21^st-Century dilemma. (What’s the word for when every generation thinks it’s the end of the world?) Then it hit me, plunk. Maybe, sometimes, there simply are no words. As a copywriter turned small agency owner turned creative director, I’ve seen, time and again, that visual solutions to communication problems trump great copy, just about every time. (What’s the word for when you need a PPT chart to explain your job?) This is increasingly relevant to me as our clients’ products become increasingly complex—Fabric Computing, Optical LANs, Subsea Repeaters are just a few things I know far too much and far too little about—and the markets we play in become increasingly fractionalized and crowded. The digital world lobs a sky full of arrows at us consumers every day. Companies need to find the most efficient way possible to help people understand their product and form an immediate emotional connection to it before, plunk, the next Skype message starts to blink. Enter the impactful visual. Maybe this is why the iPad is one of the fastest adopted technologies ever? I think it’s one of the first devices to deliver on the promise of making technology truly transparent—almost visceral. But, ultimately, maybe it’s just an all-around amazing visual experience. (What’s the word for when you go to look up directions on Maps on you iPad, then click to Satellite View, and 30 minutes later realize you’re exploring an underwater trench in the middle of the South Pacific?) So, as I board a plane to visit a client and prepare to discuss whether a 60-second video should have more than 10 seconds of voice over copy attached to it, and the arrows plunk plunk plunk around my shield, I keep telling myself: Keep it simple, keep it visual. What’s the word for that, again?

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What's New @ PJA

PJA Named Agency of Record for Country’s Largest Ace Hardware Dealer

March 7, 2012,

BOSTON - PJA Advertising + Marketing (PJA) has been named agency of record for Westlake Ace Hardware, according to agency President, Mike O’Toole. The Lenexa, Kansas-based account was won after a national review of agencies. Billings for the account were not disclosed.

The account was previously split between Barkley Advertising in Kansas City, Mo. and Bozell, headquartered in Omaha, Neb.

Westlake Ace Hardware is a chain of 88 neighborhood stores throughout the Midwest and is the largest member of the Ace Hardware Cooperative giving the company access to over 70,000 items.

Working with Westlake Ace Hardware’s Director of Customer Relationship Development, Liz Benditt, Vice President, Marketing, Jonathan Swiskow, and COO, Rob Easley, PJA’s responsibilities will be focused predominantly on driving store traffic through innovative and creative integrated campaigns.

Commenting on the selection of PJA, Westlake Ace Hardware COO Rob Easley said, “From the start PJA demonstrated a keen understanding of our business and a commitment to truly innovative approaches. Their early thinking around how they’d help drive customer acquisition for Westlake Ace Hardware from both a strategic and creative approach convinced our team that PJA was the right choice.”

President of PJA, Mike O’Toole said of the account win, “Westlake Ace is a great specialty retailer with enviable customer loyalty. We're excited to integrate digital and social channels with database marketing to get Westlake's story out there and help them hold their own against the big box stores.”

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Brother International Taps PJA Advertising + Marketing As Agency of Record for Printer Business

August 1, 2011, Boston, MA

PJA Advertising + Marketing (PJA) has been named agency of record for Brother International's Business Machines Group's Printers and All-in-Ones. Brother International is a premier provider of products for the home and office, according to agency President, Mike O'Toole. The Bridgewater, N.J.-based account, was won after a national review of agencies.

Working with Brother's Vice President, Marketing, John Wandishin, PJA will be responsible for on and off line advertising and marketing efforts as well as media strategy, planning and buying. Commenting on the selection of PJA, Mr. Wandishin said, "We've been aware of PJA for quite sometime and selected the agency not only because they were the right partner, but because of the strategic and creative innovation they bring to their clients brands"

President of PJA, Mike O'Toole said of the appointment, "We're very pleased to be working with Brother. The company makes top-rated products, and people who own Brother's products love them. We're excited to launch a campaign that gets Brother the credit it deserves.".

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PJA Advertising + Marketing Unveils Latest Interactive Ad Campaign Creative for Limelight Networks

July 6, 2011, Boston, MA

PJA Advertising + Marketing (PJA) today announced the launch of the newest interactive ad campaign for Limelight Networks (NASDAQ: LLNW, "Limelight"). The creative, targeted at senior marketing professionals and creative and media agency teams, are currently running on trade sites including eMarketer.com, MarketingProfs.com and Mashable.com.

"We developed our interactive ad campaign to deliver a strong message to advertisers about the importance of using the most effective technologies to target the most relevant audiences at the right times and in the right places," said Paul Alfieri, VP Corporate Marketing and Communications, Limelight Networks. "In fact, to deliver this ad campaign we used our own best practices and technologies from Limelight EyeWonder Interactive Advertising services—in essence we're practicing what we're preaching.

The visual centerpiece of the campaign is a series of attention-getting "Stop Faking It" instant-play video banners, the first of which features a faux magician complete with pencil mustache pretending to open a garage door as if by magic.

"The point behind this fake demonstration of prowess and the entire campaign is to communicate how Limelight can help marketing and advertising professionals use new digital marketing technology not just for the sake of it, but to achieve real, measurable results," according to Janet Carlisle, Vice President, Client Services at PJA Advertising + Marketing. "We worked closely with Limelight to illustrate that concept in a fun and engaging way."

Users can engage with the ad units to instantly download a "Quick Tip" to increase engagement, or click through to the Limelight resource center to register for a more in-depth report covering online advertising, mobile and video trends and best practices.

Demos of the ad units can be seen here and here.

These interactive ad units are part of a larger integrated Limelight demand generation campaign utilizing other marketing channels such as email, content syndication programs, database marketing, mobile advertising, social media and SEM.

The first phase of the online ad campaign promotes Limelight EyeWonder Interactive Advertising services, while later phases will promote Limelight's technology offerings that allow marketers to easily and effectively capitalize on the use of video and mobile in their marketing programs.

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Phil's Ad Age Blog

When One Agency's Ideas Show Up In Another Agency's Work

Apr 19, 2012 by Phil Johnson

What happens when you lose a pitch--but your work ends up in the client's campaign anyway?

Phil's Forbes CMO Network Blog

The Man Who Took on Amazon and Saved a Bookstore

May 10, 2012 by

The story of an independent bookstore with a digital strategy that allows them to compete with industry giant Amazon.

The Secret Life of the Life Scientist

Pharma companies, meet the automakers

Dec 14, 2011 by Hugh Kennedy

There was a long stretch of history, of course, when the last people you'd want to turn to for advice on productivity improvements was the auto companies. Depending on whether you were talking about Dodge or Ferrari, their approaches were either too generic or too personalized. Fast-forward a few decades, and that's exactly who drug [...]

This Week in Digital Media

The Electric Car and Your Digital Future

Mar 22, 2012

Guest: Vijay Iyer, Director of Public Affairs and Corporate Communications for OnStar In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Questions are inevitable, of course. How should an electric car behave? How should manufacturers prepare consumers for the differences in owning, driving and maintaining it? What responsibilities should marketers and product managers take on to help this market take off? And will the EV “cool factor” taper off or continue to grow? Whatever the answers to these questions, it is clear that the electric vehicle will be a connected vehicle. And that mobile, social, and local technologies will be key to shaping vehicles as they move from prototype to production. Join Mike O’Toole, President, PJA, for a provocative discussion that gets to the heart of the probable and probes the limits of the possible. He'll be joined by Vijay Iyer, Director of Public Affairs and Corporate Communications for OnStar.

culture & careers

Want to work @ PJA?

Maybe you’ve never heard of nanodots. Or know nothing about cloud computing. But you're smart and curious and love a challenge. We set a fast pace. Strive for brutal honesty. And think great creative can make people uncomfortable. Join us and make innovative marketing programs that defy the rules.

Email us at careers@agencypja.com.

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Senior Digital Strategist

PJA East

POSITION DETAILS

PJA is seeking a Senior Digital Strategist to help us deliver fully-integrated, highly-effective marketing programs for our B2C and B2B client base. The ideal candidate will play a key role on cross-functional teams developing innovative, insight-driven digital marketing strategies that engage audiences and deliver on client business objectives.

Primary Responsibilities

Lead digital strategy projects by employing your expertise to define the business opportunity and objectives, develop integrated marketing program strategies and campaign models, collaborate on concepts and requirements for differentiating digital experiences, facilitate client and agency teams, and document operational requirements for launching and managing integrated campaigns
Advocate for client audiences by representing user experience best practices and defining user requirements for digital and cross-channel experiences
Support client and new business presentations with research, analysis and strategy and concept development
Work collaboratively with other strategists, agency leadership, creative, planning, media, technology, analytics, account management and business development teams.
Stay current on developments and trends in digital media and social media usage, identify implications for the agency and our clients, and evangelize with broader agency team

Requirements

7+ years relevant experience, including agency/consulting firm experience
Strong consulting skills, including analysis, documentation, communication, facilitation and presentation
Knowledge of requirements and best practices for a range of digital and integrated communication channels and techniques, including a significant mix of many of the following specialties: social, mobile, CRM/database marketing, online advertising, SEM/SEO, analytics.
Experience with marketing automation platforms and agile requirements development techniques a plus.
Oversight of multiple simultaneous projects

Assistant Media Planner - Entry Level

PJA East

POSITION DETAILS

This key position will provide support to the Media Planner and team. This role is also essential to the day-to-day running of the media accounts and requires an individual that works well in a team-based, fast-paced, detail-oriented environment. While advanced media thinking is not expected, the successful Assistant Media Planner is resourceful and demonstrates the initiative to participate in advanced projects.

Responsibilities:

• Assist planners in developing media strategy and recommendations.
• Provide research for and write portions of media Point-Of-Views (POVs) and Media Plan recommendations.
• Maintain stewardship of reports including budgets, insertion orders, and campaign performance details.
• Prepare flowcharts and budgets for media plan.
• Review and verify media buys to ensure proper execution.
• Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
• Work in conjunction with team (including Finance) on billing and invoicing to maintain consistent process and assist in keeping abreast of all invoice, billing and delivery issues.
• Partner with Account, Planning, Creative and Production teams in development of campaign recommendations.

Requirements:

• Mac and/or PC proficiency and solid working knowledge of Microsoft Office (Word, Excel, PowerPoint).
• Excellent written and verbal communication skills.
• BS/BA or equivalent experience required.
• Exceptional attention to detail with the ability to meet aggressive deadlines.
• Good attitude and enthusiastic learner.
• Strong interest in advertising industry and new media.
• Relevant experience not necessary.

Art Directors and Copywriters (mid-level)

PJA East

POSITION DETAILS

Digital. Broadcast. Print. Mobile. Social. PJA Advertising and Marketing's Cambridge, MA office is looking for mid-level art directors and copywriters. Inventive, curious, proactive and quick learners, the ideal candidates will be able to concept within emerging and new technologies and formats. The team is fun, funny and relentless about delivering groundbreaking creative that shakes up culture. There's a desk with your name on it and room to grow if you are, too.

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