• Thought Leadership
  • Creative Platform
  • Identity
  • Cross-Platform Video

As data has become essential, organizations need to build data culture. That’s where data leaders like the Chief Data Officer come in. Tableau saw the opportunity to help by creating a community for current and aspiring data leaders to share their experiences, questions, and ideas.

Virtual design collaboration with data leaders helped us build a platform powered by data leaders’ content contributions, vibrant discussions, and in-person events.



An inclusive, product-agnostic community for established and aspiring data leaders to share their stories, voices, and insights.

A graphic language to represent our community

The community brand’s visual vocabulary is as active and energetic as our data leaders’ ideas and insights are.

The stark contrast of black and white represents different views and perspectives, accented by subtle touches of orange to provide welcoming energy and a nod back to the Tableau parent brand.



The DLC is filling an important gap by serving as an inclusive, content-centric community that’s helping thousands of current and aspiring data leaders across the world to connect, share best practices, and guide their organizations to become more data driven.

  • 4,000
    registered members
  • 2,750
    newsletter subscribers
  • 4,100
    LinkedIn followers
Working with the PJA team over the past year has been an incredible partnership. The work they produce is high quality and strategic, and has tripled the size of our community!
Sr. Specialist, Community
Join the Data Sisterhood. Because data needs more diversity, too.

Part of our remit was to help Tableau attract and recruit more women data leaders to their Data + Women initiative. We developed Data Sisterhood, a bold and memorable visual identity to complement and live comfortably with the DLC identity and colorways.

Let us help your innovation-driven brand get the credit it deserves.

Contact Greg Straface at [email protected]


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