we help sell
amazing things
to the world's
toughest buyers

We help marketers in innovation-driven categories like healthcare and technology create unexpected advertising and marketing moments that provoke imagination and emotion, and drive meaningful change for your brand.

Hey look, we wrote a book

The Unconventionals:
How Rebel Companies are Changing Markets, Hearts, and Minds - And How You Can Too

Learn how to reinvent your brand so you can break through the conventional approach to business, disrupt your category, and create loyal customers.

The Unconventionals
WORK THAT WORKS

As a full-service, B2B marketing agency we build integrated brand awareness campaigns that push the boundaries to bring brands and buyers together.

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I think of PJA as an extension of Veracode. They combined positioning with a full creative campaign and a website and did a great job helping us convey the importance of securing software to a much broader audience.

Bob BrennanVERACODE

SEE WHAT WE DID
INSIGHTS & INSPIRATION

IT’S AN AMAZING WORLD OUT THERE AND WE LOVE EXPLORING IT

Unconventionals Podcast| Season 6Episode 4

Ancestry and the DNA moment

Blog|Hugh Kennedy|05.31.19

The Unconventionals: How Our Podcast Became a Book

Whitepaper

The New Role of Positioning – Drive Change

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