It’s an amazing time to be in media and I love every second of it. Every day, digital and creative are converging like never before. Data and analytics are becoming more and more insightful. Technology is changing how we target, test and learn. The list goes on and it all adds up to efficiencies for our clients that were unheard of only a few years ago.
There have been lots of tests, trips and triumphs, from my years at Arnold working on McDonald's and VW, to my client-side days at Bose and Staples, to boot-camp type training at Digitas & Mullen, to building Hill Holliday’s digital media practice from scratch. I put everything I’ve learned along the way to work for powerhouse brands as Johnson & Johnson, FedEx, Gillette, H&R Block, Harvard Pilgrim, MLB, TripAdvisor.
As a former President of BIMA (Boston Interactive Media Association) and board member of MITX (Massachusetts Innovation Technology Exchange), I have a unique perspective on the ever-changing and expanding role of technology in media. And, married to a Lieutenant in the Fire Department, I know the difference between our fire drills and a real one — which makes it easy to keep my cool.