Blue Cross & Blue Shield of Rhode Island

With 70% market share and almost 100% brand recognition, Blue Cross and Blue Shield of Rhode Island is far and away the leading healthcare plan in the state. To help BCBSRI on its mission to passionately lead a state of well-being across Rhode Island, we created an integrated brand awareness campaign to communicate that no one is doing more, or with more caring, to keep Rhode Islanders connected to new and convenient ways to stay active and fit. And that everything you live for, we live for.