Not everyone understands the difference between standard health insurance and additional voluntary benefits. As open enrollment approached, Guardian Life, one of the premiere providers of Life Insurance, Disability Insurance, Vision and Dental Insurance and Group Benefits in the nation, asked us to create a content series to help employers and employees better understand how voluntary benefits work – and why they’re so valuable. Our content series, Simply Put, answers everyday questions about these confusing insurance benefits in terms we can all understand. The campaign was deployed via both paid- and organic-social channels to reach target titles in channels they frequent most.
Beyond voluntary benefits, PJA also developed a number of external digital marketing campaigns for a wide range of Guardian's insurance products. Integrated digital campaign strategy, digital media planning and buying, and campaign analytics ensure product messaging reaches important target audiences, including insurance and benefits brokers, employers, financial and their clients.