The fight against cancer isn’t finished when treatment ends. For millions of survivors, staying cancer free is an ongoing battle. In this engagement campaign for Cancer Treatment Centers of America, we invited former patients to Bite Back Together – and provided everything they needed to throw their own themed cancer-fighting dinner party. Recipes packed with antioxidants. Hosting tips and resources. Even curated Spotify playlists to keep the party going.
As a result, former CTCA patients got a revitalizing, nutritious meal surrounded by the most important people in their lives, and CTCA stayed top of mind for referrals in a population that is at increased risk for cancer.